Bagley Bait Co.
The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. Fueled with a desire to succeed in the fishing tackle business, Jim purchased the dormant Dean Pork Rind Co. in 1954. Jim worked closely with serious bass anglers to develop his line of pork rind baits.
The real evolution of Bagley® Baits came in 1960, however, when Jim became intrigued by the emerging balsa wood technology that was a developing trend in lure manufacturing. Jim understood that balsa wood was the best natural material known to man for a fishing lure. It's light and lively action could not be duplicated with other woods or plastic materials. Because most of the new balsa baits were very light and hard to cast, he saw an opening for creating heavier and more castable baits for the bass market. Jims first balsa bait, the Bang O Lure was a huge success. Bass anglers around the world quickly realized that this new stick bait could cast farther and offered a more pronounced action that attracts big bass. Jim followed with many other famous balsa baits.
In 1980, Jim sold his company and over the last few decades there have been a few owners of the Bagley Bait Company. Serious bass anglers, who loved Bagley baits, were paying top dollars to find classic Bagley baits that were becoming increasingly more difficult to find. However, now that has all changed! Two of the most respected names in the fishing tackle industry, Bill Cullerton and Jarmo Rapala, have merged to rebuild The Bagley Bait Co. They have vowed to honor Jim Bagley's original designs while improving the action of these classic baits in order to create the best quality baits the world has ever seen.
The real evolution of Bagley® Baits came in 1960, however, when Jim became intrigued by the emerging balsa wood technology that was a developing trend in lure manufacturing. Jim understood that balsa wood was the best natural material known to man for a fishing lure. It's light and lively action could not be duplicated with other woods or plastic materials. Because most of the new balsa baits were very light and hard to cast, he saw an opening for creating heavier and more castable baits for the bass market. Jims first balsa bait, the Bang O Lure was a huge success. Bass anglers around the world quickly realized that this new stick bait could cast farther and offered a more pronounced action that attracts big bass. Jim followed with many other famous balsa baits.
In 1980, Jim sold his company and over the last few decades there have been a few owners of the Bagley Bait Company. Serious bass anglers, who loved Bagley baits, were paying top dollars to find classic Bagley baits that were becoming increasingly more difficult to find. However, now that has all changed! Two of the most respected names in the fishing tackle industry, Bill Cullerton and Jarmo Rapala, have merged to rebuild The Bagley Bait Co. They have vowed to honor Jim Bagley's original designs while improving the action of these classic baits in order to create the best quality baits the world has ever seen.