Yum

The Yum® Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass - curly legs that create motion and a long curly tail that pushes a lot of water. Tough,...

With one twitch of the rod tip, the Yum® Houdini Shad comes to life with a very erratic swimming action. This soft plastic bait is unique in that you can modify the tail three ways to fit just about...

The Dinger has become an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM® Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and...

A hard, U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a panicky swimming action and produces a...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a paddle tail that swims in an exaggerated side-to-side motion. The design of the Swim'n Dinger allows this bait to swim during the...

The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.Package of 10JerkbaitBaitfish...

The Yumbrella® Rig is the most advanced multi-lure on the planet. This silent version of the five-wire rig is part of the Bait School Technology phenomenon. Rig wire arms with jig heads and...