Freshwater Fishing

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike texture and painting, this rat is ready to draw the attention of shallow water bass looking for a full meat...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into this three-joint swimbait at an amazing price. This downsized...

The Bucca® Brand Trick Shad has long been a best-seller. Now it's expanding size offerings. The new 4" Trick Shad is all anglers expect from a Trick Shad - just in a smaller size.The Bucca Brand 6" Trick Shad, designed by renowned swimbait creator Mike...

The Ugly Stik® Ugly Tuff™ Spinning Combo features a sturdy aluminum build and stainless steel ball bearings that can handle even the toughest battles.Rod:One-piece spinning rodMedium Heavy powerUgly Stik Clear Tip® design Ugly...

The Ugly Stik® Catch Ugly Fish Lake Pond Spinning Combo Kit comes with all the essentials you need for fishing at your favorite hot spot. A 2-piece GX2® rod is combined with a lightweight pre-spooled spinning reel, and the kit includes a variety of...

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then. You can also give it more action by walking the dog...

The Okuma® Convector B Series has long been the go-to reel for serious freshwater and saltwater trolling anglers. Built to handle the demands of big-water fishing, it delivers the strength, control, and precision needed to stay in command.Featuring a...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks...

Built for durability, the ZX Series features a 5+1 stainless steel bearing system, matte black aluminum spool with CNC-cut holes, and a VG diecast aluminum handle with a CY soft rubber knob. The double line pawl system ensures smooth retrieval, while...

The Rebel® Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an old-style rattle that creates a loud and distinctive call to beckon fish from a distance.Slender minnow-like...

All of Trout Whisperer® spinners come rigged with super sticky VMC® single siwash hooks. This means easy releases and better hook-up ratios. Plus, each one comes equipped with a micro swivel. Tying directly to this reduces the overall profile of the lure...

Get the extra edge you need with Trout Whisperer® Casting Spoons.Ideal for trout and salmonRigged with single hook to aid in cast and releaseExceptional hook-upMade in Maine

Current Sniper Jigs are great options for anglers casting off the shoreline or from a boat into busting fish as well as when vertically jigging to target fish suspended in the water column or on the bottom.Slim and flashyThrough wire...

The Sellus rod features a lightweight blank for all-day comfort and control. DiaFlash carbon tape reinforcement resists twist and energy loss. The hybrid Cork with EVA grip offers a durable, non-slip hold with sharp cosmetics, perfect for bass anglers of...

Strike King's® Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic...

The Strike King® Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of...

The Strike King® Clickin' Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle chamber, this lure produces an unparalleled knocking...

Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD™ jigheads are available through an exclusive partnership between TT Lures® and Z-Man®!Built around an extra heavy-duty custom Mustad®...

Inspired by Z-Man's® renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets.Bulletproof 10X Tough ElaZtech® constructionPaddle-tail...