Freshwater Fishing

The Penn® Squall® II Level Wind builds off the successful first generation and adds key technology to make this one of the best value level wind reel on the market. Now featuring Penn's proprietary Fast Gear Access Sideplate, maintenance is more...

For the challenge of big game fishing, anglers around the world choose Ugly Stik® Bigwater™ rods. Dependability, toughness, and durability is the backbone of this series. The Bigwater series features Ugly Tech™ construction with a combination...

The Penn® Pursuit® V LE combo series is going to get double takes from anglers when walking down the dock. It features a graphite composite blank, which offers sensitivity and strength. Paired with comfortable cork grips and Penn's proprietary one-piece...

America’s favorite rod just got better! Ugly Stik® GX2™ Youth Spinning combo is the perfect choice for youth anglers. Including the same great features as the adult combos, the GX2 Youth combo provides young anglers with a modern look that...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

The Max® EZ Cast baitcast combo is perfect for anglers of all skill levels who want to learn how to use a baitcast reel. Featuring an Anti-backlash System™ and a quality 6 ft carbon composite rod, the Max EZ Cast allows anglers to master fishing...

Experience better-than-ever Abu Garcia® engineering for Maximum performance with the Abu Garcia Max SX baitcast combo. The rod uses 24-ton graphite for a lightweight balanced feel with an EVA split grip design. It's paired with an Abu Garcia Max SX...

The Penn Ally™ II Electric Boat Rod is a highly durable rod, engineered for serious saltwater anglers. Designed specifically for use with electric reels, this rod is built to handle the harshest saltwater environments while providing exceptional...

The Ugly Stik® Elite series just got better, featuring 35% more graphite than Ugly Stik GX2™ for a lighter weight rod, while maintaining the legendary toughness you've come to expect from Ugly Stik. The Ugly Stik Elite rod features Ugly Tech™...

Unleash chaos on the water with the Screamin' Choppo - an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound profile in...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik is known for.Ugly Stik GX2 rods offer...

Get out on the water with the Ugly Stik® Spinning kit. It features an original Ugly Stik rod with a variety of tackle to target nearly any species.Two-piece freshwater spinning rodDurable EVA handlesGraphite spinning reel with ball bearingRight/left reel...

Get out on the water with the Ugly Stik® Spincast kit, which features an original Ugly Stik rod with a variety of tackle to target nearly any species.Two-piece freshwater casting rodLight powerDurable EVA handlesSize 10 spincast reelPre-spooled with 8 lb...

The Max™ X Spinning Combo leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hybrid V-Spool and hybrid...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

Designed for beginners to seasoned pros, this unique style spoon can be used in a variety of ways. Lake trolling, ice jigging, stream and river casting - all produce incredible results.The ball chain trailer, on some of the lures, accentuates the lure...

The Glow-in-the-Dark Steely Fishing Spoons by Iron Decoy® were designed specifically for fresh cold-water fishing and are ideal for ice fishing. The high-quality paint colors from Japan have a 12-hour glow. The glow paint covers the entire lure for...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

Built for bottom-contact domination, the FMJ delivers refined sensitivity, intuitive loading characteristics, and a silky-smooth power delivery. Designed with the perfect upper blank tension to navigate gnarly terrain and the ability to transmit contact...

With intuitive loading characteristics and a wellspring of power, the Daemos is a demonically accurate snipe-caster built to take single-hook applications to the next level. Ideal for swim jigs, spinner baits and buzzbaits, Daemos has the compact...