Freshwater Fishing

The Yum® Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass - curly legs that create motion and a long curly tail that pushes a lot of water. Tough, durable plastic holds up to multiple fish, yet remains...

Panther Martin® InLine SWIVEL™ Regular changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a swivel...

Panther Martin® InLine SWIVEL™ Regular Fly changes the landscape for spinning lures by providing integrated InLine swivels built in a straight line directly on the spinning shaft of the lures. This eliminates line twist and the need to tie on a...

Strike King's® Mr. Crappie Marabou Sausage Spin is a crappie jig featuring a silver 3/4" hammered willow leaf blade that spins when retrieved or jigged vertically. The jig head is pre-rigged with a Marabou Jig with a tail that fans out and pulsates in a...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging channel, allowing for perfect rigging every time. They...

Strike King's® Mr. Crappie Slab Daddy Live Hair Jig features a body and jig head specifically designed to illuminate clearly on a sonar unit. It's built with a hair tail that moves and fans out when jigged vertically or retrieved, attracting fish and...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD™ features the all-time great TRD stickbait profile in a 1.75" size. 10X Tough ElaZtech® composition means the bait will withstand dozens and dozens of strikes and...

A downsized rendition of the popular, fish-catching 1.75" TRD TicklerZ™, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig on a...

An exclusive Z-Man® bait shape, the 2" StingerZ™ features a unique segmented, straight tail shad profile. A thick, shad / baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers continuously,...

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75" Shad FryZ™ represents small shad and baby panfish - among the most preferred forage foods of big panfish. It's thin, deep-bodied profile transitions to a...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75" LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse ShroomZ™...

By far the undefeated champion of crawfish baits in the water, Strike King's® soft plastic Rattlin' Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle and attract fish...

The Chunky D is a new action craw bait ready to thump its way into the closest bass' mouth. Its body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped flappers that create quite the thump when pulled through the...

If you've never drop shot a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too floats...

Meticulously balanced and matched, the Featherlight Pro Trolling Combo offers modern anglers a durable, high-performing rod and reel combo worthy of wielding the legendary Featherlight™ namesake. Rod: Durable two-piece blended glass / graphite...

Since its introduction, Smackdown™ has been setting all-new performance standards for castability and performance.This amazingly thin diameter line is made with 8 ultra-thin, micro-weave strands in a round, smooth-casting profile for smooth and...

Built to outperform any other bladed jig, the Slobberknocker combines innovative design and proven Berkley® features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head prevents tear out while the honeycomb construction...

Redesigned from the ground up, Revo® Rocket provides anglers the speed they need, no matter the technique. Featuring Abu Garcia's® new 7.6:1 gear ratio, the Revo Rocket delivers blazing fasts speeds. It combines a Zenon inspired A-SYM body design to...

Saltist LW feature five ball bearings for smooth performance.Rugged, all metal construction with rigid one-piece aluminum frameDigigear™Powerful, high-strength alloy gearsUp to 30% greater winding powerDual anti-reverse systemsAdvanced Tournament...