Freshwater Fishing

The pursuit of trout and panfish demands the same passion, and attention to detail as other game fish. Shimano's® Compre Lite series brings heavy-duty performance to ultra-light tactics, backed by proprietary technologies that elevate finesse fishing...

Due to the overwhelming requests from Yamamoto® professional anglers as well as their dedicated customers, Gary Yamamoto is excited to introduce the brand-new Oki worm.Oki means long sword in Japanese, and that is exactly what this worm will remind you...

The Yamamoto® Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a unique shaky worm action, while the redesigned head makes...

The Yamamoto® Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

The Yamatanuki just got fuzzy. The ultimate heavy plastic bait has joined the fuzzy bait family, now threaded with strands of fine skirt material to create a totally new profile and action. Just as much as it catches your eye, it also catches fish...

It's the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits® is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and tantalizing...

The Fat Shad Shape Worm is a larger offering of a Yamamoto® staple. Still featuring the same proven Shad Shape Worm design, this version provides a fatter body construction that makes it perfect for drop shotting, on a jighead, or as a scrounger trailer...

The 3.25" Slinko from Yamamoto® is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger predecessor so unique, this lure produces in multiples applications, ranging from Ned rigs to Carolina...

The Glide 178 Lip lets you fish with a swimbait even in windy or cloudy water conditions. The lip gives the lure a nervous and erratic movement, making it more attractive and driving all predators crazy. It has two quality treble hooks, chemically...

The Glide Bait 130 Dying is designed to mimic the movements of a dying fish. Depending on the way in which it is retrieved, thanks to the hyper-realistic movement, it will take on an unpredictable swimming pattern which will stimulate the aggression of...

A hybrid bait developed by Molix®, the Supernato Frog R was conceived by exploiting the hydrodynamics and the buoyancy of the realistic body of a classic frog bait. The double tail made of a high density mixture creates high frequency vibrations. The two...

The Kento Jig is a masterpiece of the entire Molix® product line. Each jig head has been perfectly shaped and balanced for an easy penetration and perfect swimming. The number of fibers of the weed guard is calibrated on the jig weight and combines a...

The Cowbell Spinner is a highly effective trolling attractor.Stainless steel/Silver backLightweightReduces dragSuggested use: Lake trout, salmon, steelhead

The wait is over - introducing the Jigging World� Revel, one of their first-ever freshwater rods designed to elevate everyday freshwater fishing with refined performance and feel. Built with a higher-grade Toray carbon fiber, the Revel features a...

Introducing the Raze - one of Jigging World's� first steps into freshwater rods, built with the same performance-driven mindset that defines their saltwater lineup. Crafted with premium Toray carbon blanks and finished with Sea Guide� XSS reel seats, the...

The Jigging World� Optimus 2.0 Rod is an ultra-light trout and panfish-specific rod engineered for anglers who appreciate finesse, balance, and modern design. Built on premium Toray carbon, the Optimus 2.0 pairs top-tier craftsmanship with eye-catching...

Tsunmai's® most advanced rods yet, the Saltx II Surf is built with their proprietary Halo™ blank technology, giving you the strongest and lightest rods ever built at Tsunami. Fuji® Titanium guides with SiC inserts keep the swing weight down for all...

The Tsunami® Citadel T3 is a budget-friendly, pre-spooled spinning combo designed for inshore saltwater and heavy freshwater fishing. It is widely praised for its durability, reliable smooth drag, and lightweight graphite construction.Rod:Two-piece...

The Shield II Spinning Reel delivers unmatched power and precision in any salt or freshwater environment. Its all-metal body and 12-seal watertight design stand up to the harshest conditions. A sealed CF3 drag system maintains consistent, waterproof drag...

Captain Michael Anderson of the Reel Animals Fishing TV show became a part owner of Bull Bayc0174 Rods in 2015, working together to create the Reel Animals Signature Series line. Evolving through the years off of the responses from their customers and...