Freshwater Fishing

Cast with confidence using Lew’s® American Hero® Camo Baitcast Combo. Experience premium performance from a reel with a smooth 6-bearing system, an externally adjustable Magnetic Control System for precision casting, and high-strength Speed Gears®...

Get gold-standard performance at a price that is anything but lavish. The lightweight 33 Gold Micro Trigger Spincast is smoother than ever with a 3-bearing drive, Instant Anti-Reverse clutch and a fun and easy-to-handle trigger feature for perfect...

The 33 Gold brings an elevated fishing experience to a trusted spincast. Featuring a sleek brushed finish, brass pinion gear, patented no-tangle design and a Instant Anti-Reverse clutch, the gold standard of spincast reels appears to have been raised -...

The 33 Gold brings an elevated fishing experience to a trusted spincast. Featuring a sleek brushed finish, brass pinion gear, patented no-tangle design and a Instant Anti-Reverse™ clutch, it's the gold standard of spincast reels.Size 30 spincast...

Lew's® American Hero® Camo Baitcast Combo features a newly designed HeroCam camo pattern.Reel:Upgraded ergonomic one-piece graphite frame/sideplate designHeroCam pattern on sideplates6 bearing systemExternally adjustable Magnetic Control System (MCS)High...

The Accel™ Baitcast Reel is engineered to deliver a winning combination of performance, strength, and ease of use, making it a versatile choice for any angler. Built with a lightweight graphite frame and side covers, this reel offers durability...

Karashi 80 brings the genre-defying performance of the 59mm original to a harder-hitting middleweight size, expanding its deadly reach to a new class of targets. Harnessing Yuki Ito’s hard won hydrodynamic expertise, Karashi unleashes bait-busting...

Berkley® GinClear™ Fluorocarbon is formulated for maximum smoothness, flexibility, and low memory culminating in a superior casting performance. Use GinClear as your go-to mainline or shock leader when using as a leader with braid. GinClear is...

Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD™ jigheads are available through an exclusive partnership between TT Lures® and Z-Man®!Built around an extra heavy-duty custom Mustad®...

Inspired by Z-Man's® renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets.Bulletproof 10X Tough ElaZtech® constructionPaddle-tail...

The pursuit of trout and panfish demands the same passion, and attention to detail as other game fish. Shimano's® Compre Lite series brings heavy-duty performance to ultra-light tactics, backed by proprietary technologies that elevate finesse fishing...

The Sellus casting rod features a lightweight blank for all-day comfort and control. DiaFlash™ carbon tape reinforcement resists twist and energy loss. The hybrid Cork with EVA grip offers a durable, non-slip hold with sharp cosmetics, perfect for...

Due to the overwhelming requests from Yamamoto® professional anglers as well as their dedicated customers, Gary Yamamoto is excited to introduce the brand-new Oki worm.Oki means long sword in Japanese, and that is exactly what this worm will remind you...

The Yamamoto® Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a unique shaky worm action, while the redesigned head makes...

The Yamatanuki just got fuzzy. The ultimate heavy plastic bait has joined the fuzzy bait family, now threaded with strands of fine skirt material to create a totally new profile and action. Just as much as it catches your eye, it also catches fish...

The Fat Shad Shape Worm is a larger offering of a Yamamoto® staple. Still featuring the same proven Shad Shape Worm design, this version provides a fatter body construction that makes it perfect for drop shotting, on a jighead, or as a scrounger trailer...

The 3.25" Slinko from Yamamoto® is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger predecessor so unique, this lure produces in multiples applications, ranging from Ned rigs to Carolina...

The Glide 178 Lip lets you fish with a swimbait even in windy or cloudy water conditions. The lip gives the lure a nervous and erratic movement, making it more attractive and driving all predators crazy. It has two quality treble hooks, chemically...

The Glide Bait 130 Dying is designed to mimic the movements of a dying fish. Depending on the way in which it is retrieved, thanks to the hyper-realistic movement, it will take on an unpredictable swimming pattern which will stimulate the aggression of...

A hybrid bait developed by Molix®, the Supernato Frog R was conceived by exploiting the hydrodynamics and the buoyancy of the realistic body of a classic frog bait. The double tail made of a high density mixture creates high frequency vibrations. The two...