Berkley

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest-growing profiles with Berkley’s® proven lab rooted advantages. While others stop at visual appeal, the MaxScent...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated...

Berkley® GinClear™ Fluorocarbon is formulated for maximum smoothness, flexibility, and low memory culminating in a superior casting performance. Use GinClear as your go-to mainline or shock...

The Berkley® Angler's Essentials Tool Kit provides anglers with the tools all anglers need when out on the water. The 50 lb. Digital Scale allows fish to be safely clipped onto the scale then weighed...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice...

Unleash chaos on the water with the Screamin' Choppo - an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall...

The Original, the Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide...

Purpose-built for forward facing sonar , the Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

The folks at Berkley® developed Gulp!® Surf Bytes with a new, durable formula targeted towards the surf fishing market. Available in vibrant surf fishing colors, they can be cut-to-size to fit all...

Built to outperform any other bladed jig, the Slobberknocker combines innovative design and proven Berkley® features in one fish catching package. Through exhaustive acoustic and vibrational studies,...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head...

Purpose-built for forward facing sonar, the Power® Switch gives you the control to Switch or react to the fish or structure you see whenever and however you want. When a fish is located using forward...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4-stranded braids are popular and Berkley x5 takes it to another level by adding an additional strand making x5 strong, reliable, and...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley x9 takes it to another level by adding an additional strand making x9 strong, reliable, and...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...