Berkley

Berkley® Trilene® 100% Fluorocarbon Ice is a supple line, designed to stay flexible in cold weather conditions. Special 100% fluorocarbon formulated for ice fishing Low stretch formula for greater...

Ugly won't quit. Ugly Stik® Elite rods feature premium cork handles, Ugly Tech™ construction, Ugly Tuff™ guides, and the Ugly Stik Clear Tip® design for the legendary toughness you've...

The Berkley® Cherrywood® HD combo is blasting out of the past with an updated, more modern spinning reel. Featuring hybrid design rod construction and a lightweight graphite, 5-bearing spinning reel,...

When it comes to terminal tackle, the folks at Berkley® can sum up their performance in just one word - strength. Berkley components are guaranteed to handle the toughest tests.Package of 3 saltwater...

Berkley® Trilene XL Monofiliment is America's most trusted mono and that means trouble-free fishing. With smoother casting and even greater strength and durability. Extra limp and castable and famous...

PowerBait® makes novice anglers good - and good anglers great! Berkley® scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...

Trilene® fluorocarbon has a similar refractive index to water, so fish can't see it. Its proprietary 100% PVDF formula specially processed for the ultimate in impact strength.Professional Grade...

Berkley's® Vanish is a flexible and easy casting fluorocarbon. 100% fluorocarbon has a similar refractive index to water, so fish can't see it.Non-absorbing fluorocarbonFluorocarbon is fast sinking...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® looks alive, feels alive and tastes alive. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Package...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed...

The Triline® Micro Ice has low stretch for jig control and solid hooksets.Premium ice fishing monofilament for quick hookupsLow stretch and higher strength per diameterDurable and long lastingGreat...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

Gulp!® Alive® spray fish attractant will make any bait taste and smell alive. It's like a blood trail in the water that fish can't resist. Trigger spray bottle shoots a stream or a sprayEnhances...

The PowerBait® Attractant enhances ordinary lures or live bait with PowerBait scent and flavor.Water-soluble liquid attractant Handy squeeze bottleAvailable in 2 oz. or 8 oz. size

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.42% more effective than...