Berkley

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system...

Berkley® ProSpec® Hollow Braid is the new standard in Professional Grade™ Hollow Braid. Great for creating wind-on leaders, and top-shots with knotless splicing, it's truly hollow, with an...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

New and improved FireLine® is smoother, tougher and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5x's tougher than conventional braided lines. It has a...

The Berkley® Cherrywood® HD combo is blasting out of the past with an updated, more modern spinning reel. Featuring hybrid design rod construction and a lightweight graphite, 5-bearing spinning reel,...

When it comes to terminal tackle, the folks at Berkley® can sum up their performance in just one word - strength. Berkley components are guaranteed to handle the toughest tests.Package of 3 saltwater...

PowerBait® makes novice anglers good - and good anglers great! Berkley® scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...

Trilene® fluorocarbon has a similar refractive index to water, so fish can't see it. Its proprietary 100% PVDF formula specially processed for the ultimate in impact strength.Professional Grade...

Berkley's® Vanish is a flexible and easy casting fluorocarbon. 100% fluorocarbon has a similar refractive index to water, so fish can't see it.Non-absorbing fluorocarbonFluorocarbon is fast sinking...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them...

The Triline® Micro Ice has low stretch for jig control and solid hooksets.Premium ice fishing monofilament for quick hookupsLow stretch and higher strength per diameterDurable and long lastingGreat...

Spool your reels in no time with the Berkley® Spooling Station. Handy table-top unit Easily adjusts for various spool sizes Accepts most casting and spinning reels Easy to use

The PowerBait® Attractant enhances ordinary lures or live bait with PowerBait scent and flavor.Water-soluble liquid attractant Handy squeeze bottleAvailable in 2 oz. or 8 oz. size

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective. They're the #1 trout baits in the world.42% more effective than...

Formulated in the lab and field tested, Berkley® PowerBait and Gulp!® dough baits are convenient to use and extremely effective.Disperses advanced scent and flavor enhancersCrystalina glitter...

Berkley® PowerBait® scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into...