Noso Patches
Noso Patches® founder, Kelli Jones, hopped a barbed-wire fence while she was hunting and ripped her brand-new and expensive down parka. The only thing she could find to repair it was a piece of duct tape, but didn't like the way it looked. Nylon gear rips all the time, and she had a lot of tears in her clothes, so she sourced materials online to cut into heart and star patches. In the tram line at Jackson Hole Mountain Resort, people kept asking about them. In August 2016, Noso Patches successfully launched and are now carried in over 500 specialty stores in over 10 countries.