Focus SUP Hawaii
In late 2008, the three surfers made the decision to open Focus® Surfboards and produce boards that they believe in; only the best in quality and value. With Nitzan in Hawaii, Jacob in California and Tal in Israel, they were well-positioned to bring Focus boards to very diverse markets.
They started with just three shapes and now the lineup has grown to 24 SUP boards and a full line of SUP-dedicated accessories. They've teamed up with Body Glove®, Standup Paddlesports® (Santa Barbara, CA) and Surf Diva®, and have brought Focus SUP Hawaii to a worldwide distribution level as a top SUP builder.