Baits

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers...

The Mini Jerk Minnow bait mimics swimming motion of common baitfish in a smaller size Package of 10 Swift and lifelike Swimming action

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike King's® National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome...

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 8 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd...

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5" from Yamamoto® Baits. Much like its 3.5" big brother, the 2.5" Yamatanuki is a power-finesse offering that...

There is no denying that the original 5" Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original Senko. Leaning heavily on the...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the...

Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT™ comes in. The TPE material is extremely durable and allows bait to float, and its tapered, ribbed tail gives subtle...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability...

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very...

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. Arbogast® molded the same 1948 shape as the original,...

Fish rarely bite what they don't see... But because they see UV light 7x better, they'll see the Tightlines® UV Craw! Package of 4UV visibilityNano technology hollow coreWhisker crawl 'n...