Baits

This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup™ is Snagproof even in the thickest of vegetation. Change up your cadence to make it work slowly side-to-side or twitch it...

The Zoo Pop™ offers a unique popping action that floats at rest and brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored...

Flip Gill is a wide and flat type gill soft bait. When fishing for bass attached to bluegills suspended in the upper air layer, it is often a fall-based cover game that starts with the landing sound. It offers the natural landing sound of flip gill and...

John A. Green developed the Mooselook® Wobbler® in 1938 on Lake Mooselookmeguntic in Maine, from where it takes its name. Its a northeastern favorite in the lake regions of New England and Canada, and a classic and proven trout and salmon spoon for over...

The Escape Swim Twin is an advanced bass lure designed for suspended fishing. Its unique sidewall joint produces a wide action, even on light sinkers, for an eye-catching flapping that attracts bass. With a dense, salted material, it offers superior...

Lady Balance is a pintail stick bait that doesn't swing its tail. The large base is easy for fish to notice, but its movements are small, expressing the naturalness of a slender baitfish that resembles an I-shape. The easiest and most powerful way to...

Sankaku T-San was developed based on the premise of a heavy-weight cat rig with an offset hook that's hard to get caught up and can withstand fights with big fish, and a heavy-weight nail sinker. The offset hook and nail sinker each play the role of the...

FG Daddy is a special soft bait that allows you to select and catch big fish. Large fish will react strongly whether you use it as a trailer for chatter lures or attach it to a swimming jig. Package of 4 Can imitate frog, bluegill, crayfish and...

A beefed up version of the trusty Escape Twin™ bulky bait, Big Escape Twin is the strongest bulky bait in the line-up. Obviously it works well on heavy Texas rigs and heavy Carolina rigs, but it also shines as a rubber jig trailer that absolutely...

Yum Runners feature Yum Pulse®. Its hinged button tail provides for intense action. The downward facing ribs help force the lure down into the strike zone. Its Road Runner® head features a ball bearing swivel and nickel over brass blade, The head color...

The ultimate swimbait for trout, Trout Runners feature prism eyes, premium hooks and a willow blade. The body is a hinged swimbait with a button tail. This provides serious action. As a result, you'll get more sound, flash and vibration! Hinged swimbait...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and...

The Mini Jerk Minnow bait mimics swimming motion of common baitfish in a smaller size Package of 10 Swift and lifelike Swimming action

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike King's® National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free-floating...

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 8 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5" from Yamamoto® Baits. Much like its 3.5" big brother, the 2.5" Yamatanuki is a power-finesse offering that fish can’t resist. It falls with the same...

There is no denying that the original 5" Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original Senko. Leaning heavily on the desired qualities and characteristics of that legendary...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...