Freshwater Swimbaits, Panfish & Traile

The Strike King® MachShad is a slow-sinking, multi-jointed swimbait designed to deliver incredibly lifelike swimming action at any retrieve speed. Built with a sound chamber that produces a powerful rattle when burned and a soft rubber tail for added...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime, they're proven...

The Bucca® Baby Bull Gill is the newest collaboration between the two brands, a carefully crafted swimbait ready to make waves. The slow sinking, multi-jointed lure is constructed of ABS plastic compared to Mike's resin poured original. The Baby Bull...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into this three-joint swimbait at an amazing price. This downsized...

The Bucca® Brand Trick Shad has long been a best-seller. Now it's expanding size offerings. The new 4" Trick Shad is all anglers expect from a Trick Shad - just in a smaller size.The Bucca Brand 6" Trick Shad, designed by renowned swimbait creator Mike...

Strike King's® Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of...

Inspired by Z-Man's® renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets.Bulletproof 10X Tough ElaZtech® constructionPaddle-tail...

The Glide 178 Lip lets you fish with a swimbait even in windy or cloudy water conditions. The lip gives the lure a nervous and erratic movement, making it more attractive and driving all predators crazy. It has two quality treble hooks, chemically...

The Loaded Daingerous Swimbait from Bass Mania® revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. Its configuration features a magnetized hook retainer system...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

The Haze-ST is engineered to elevate strike responses from cruising, mid-column neutral fish - exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites must...

A deadly finesse-swimbait option for serious anglers throughout North America, the Spark Shad 3" is crafted with a salt-rich compound laden with organic shellfish and baitfish powders, presenting an exquisitely prepared meal to wary predators.The shape...

The Spark Shad 4" is a hand-poured paddle-tail with a hull-design that increases linear stability. With an extremely sensitive tail designed to produce natural high-frequency vibrations even at slow retrieve speeds, the Spark Shad will keep fish...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

The Swag™ LT Swimbait combines a wide, stable swim action with a versatile over/under Line-Through (LT) harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech®, it slides up the line on hookset to prevent thrown hooks. Features...

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water.Hard ABS body with PVC semi soft...

Based on Savage Gear's® wildly popular 4Play Pro, this new lure comes with a five-piece segmented body that gives it a remarkably fish-like S-curve action upon retrieve. Like most Savage lures, its photoprint fine detail is based on a 3D scan of an...