Freshwater Swimbaits, Panfish & Traile

This is where the legendary Shad body shape meets X-Rap® attitude. An integrated long-casting system partners with an irresistible rattle to offer a classic swimming presentation or Xtreme X-Rap Slashbait® action. Freshwater lure Slashbait®...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

For the best swimming action use a steady retrieve, but vary your speed to figure out what the fish want. This minnow is rigged with a VMC® needle point hook. It has a tough yet soft outer body, a holographic swimmin' flash foil for added attraction,...

The Fin-S fish original fork tail minnow has been a part of Lunker City® since the beginning. The first by design as a soft fork tail Fish for Texpose rigging and jigging. This lure doesn't quit when it comes to catching multiple species of fish all over...

Lunker City's Fin-S Shad® combines a chunky body with a thinner, more active tail section to introduce a new profile and appearance. The natural world of soft-stick-baits that was created with Lunker City's Slug-Go®, and enhanced with its Fin-S Fish® and...

The Baby Blue Eyes looks like a gourmet meal for hungry bass and walleyes.Three pack consists on one rigged lure and two soft bait bodiesPerfectly balancedRealistic head Bulging blue eyesLife-like colorUse to jig, troll, or cast and retrieveHook: 1/0

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.BiodegradableCurly swim tail creates fluid actionNatural...

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

Heddon® adds a new twist to its classic line - the Swim’n Image™. Shallow-running crankbait resembles 3" threadfin shadWide wobbleSwims where many other lures can'tHighly snaglessParticularly effective in shallow water, especially in rivers...