Freshwater Swimbaits, Panfish & Traile

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 1.7" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 4" in length, this swimbait is the epitome of precision engineering,...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging channel, allowing for perfect rigging every time. They...

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75" Shad FryZ™ represents small shad and baby panfish - among the most preferred forage foods of big panfish. It's thin, deep-bodied profile transitions to a...

Purposefully built for bladed jigs, the Berkley® PowerStinger introduces a new honeycomb molding technology to Powerbait®. Designed with both profile and action in mind, the PowerStinger's dense head prevents tear out while the honeycomb construction...

Get all the action of a Shockwave 4.25 in a 3.5" swim bait! The Shockwave 3.5 has a realistic tail kick with minimal movement and a split belly for great hook ups. It has lots of uses like its big brother, but you can also add a drop shot and on a small...

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the conditions...

The Tungsten Adjusta-Ball Packs are a must-have for anglers looking to maximize the performance of their Nomad Design® Adjusta-Ball baits.The Live Ops Tungsten System Refill pack provides versatile, interchangeable tungsten balls that allow for precise...

Introducing the Spectre Minnow, a unique paddle tail soft plastic bait designed to deliver lifelike action and irresistible realism. Integrated with the cutting-edge Mirage X Foil System, this bait mimics the natural shine and movement of baitfish like...

The Delta Minnow is a soft-plastic jerkbait designed with a unique, soft-plastic bill that ensures the bait stays at the ideal depth, delivering a consistent and natural presentation. This bill keeps the bait perfectly positioned, allowing it to maintain...

The Cobra is designed to deliver incredible, realistic movement in the water, thanks to its unique angled wings. These wings create an intense side-to-side darting action, while also forcing the bait to dart upwards, simulating a fleeing baitfish -...

Designed to reflect a vibrant sonar signal, the Graph ShadZ™ is appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and recessed line tie for a consistent, balanced...

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well as dropshot- or Ned rigging and hover strolling. The 10X Tough ElaZtech® bait’s...

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech®, it features a diamond-shaped cross-section to enhance vibration and V-shaped ridges for...

The 8" Eel has accounted for countless cow stripers over the years. A true trophy hunter's soft bait, this soft bait is designed to be paired with 10/0 Ultra Barbarian Jig Heads (sold separately). Package of 4 Trophy-sized soft bait jigging...

Designed for DIY anglers, the Protail™ Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused with high-visibility UV pigment and heavy-duty blended soft plastic for...

The Zako Swimbait vibrating jig trailer has a segmented design and natural profile, making it the perfect match for your favorite vibrating jig. But don't limit yourself to just that application. It can also be used as a spinnerbait trailer and in many...

The ultimate swimbait for trout, Trout Runners feature prism eyes, premium hooks and a willow blade. The body is a hinged swimbait with a button tail. This provides serious action. As a result, you'll get more sound, flash and vibration! Hinged swimbait...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and...