Freshwater Swimbaits, Panfish & Traile

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech®, it features a diamond-shaped cross-section to enhance vibration and V-shaped ridges for...

The 8" Eel has accounted for countless cow stripers over the years. A true trophy hunter's soft bait, this soft bait is designed to be paired with 10/0 Ultra Barbarian Jig Heads (sold separately). Package of 4 Trophy-sized soft bait jigging...

Designed for DIY anglers, the Protail™ Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused with high-visibility UV pigment and heavy-duty blended soft plastic for...

Purpose-built for forward facing sonar, the Power® Switch gives you the control to Switch or react to the fish or structure you see whenever and however you want. When a fish is located using forward facing sonar, the clock starts ticking. You need to...

The Zako Swimbait vibrating jig trailer has a segmented design and natural profile, making it the perfect match for your favorite vibrating jig. But don't limit yourself to just that application. It can also be used as a spinnerbait trailer and in many...

The ultimate swimbait for trout, Trout Runners feature prism eyes, premium hooks and a willow blade. The body is a hinged swimbait with a button tail. This provides serious action. As a result, you'll get more sound, flash and vibration! Hinged swimbait...

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and...

The Mini Jerk Minnow bait mimics swimming motion of common baitfish in a smaller size Package of 10 Swift and lifelike Swimming action

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5" from Yamamoto® Baits. Much like its 3.5" big brother, the 2.5" Yamatanuki is a power-finesse offering that fish can’t resist. It falls with the same...

Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT™ comes in. The TPE material is extremely durable and allows bait to float, and its tapered, ribbed tail gives subtle action with the slightest movement. Package of 10...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting...

Missile Baits® partnered with Hog Farmer® Baits to bring the Spunk Shad into the Missile lineup. The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail. The pintail creates a seductive shimmy when fished on a Chatterbait,...

The Flat Sided Shad is infused with powerful BaitFuel® scent technology. BaitFuel expands the strike zone creating a potent scent cloud around the bait. Package of 10 Scented and flexible super soft plastic Fish Active Scent Technology (FAST) stimulates...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless...

This true-to-life Shad lure will bring fish in from long distances, even in stained water. It features Wave Motion Technology, which emits multiple vibrations into the water column that fish sense with the lateral line, triggering feeding habits. The...

The Dartspin™ Pro is a very versatile and superiorly designed, SofTough™ plastic bait with a minnow shape and a willow blade solidly embedded into its tail. It's designed to do what you want - casting and retrieving, trolling, twitching,...

The Shaker® is the product of several years of designing, prototyping, tank testing, field testing, and design tweaking. Its tail action is unique. Instead of just the wobbling tail common to such lures, the The Shaker features action that swims the...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 4.8" Saucy Swimmer on a light...