Freshwater Swimbaits, Panfish & Traile

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish, it's perfect for finesse presentations. Package of 10...

The Magdraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations through the water column.Built for trophies, Magdraft is equipped with robust...

The Dark Sleeper swimbait, with overwhelming realism and enticing paddle-tail action, was developed to target fish holding to bottom structure. With a soft fin that shields the top hook on both sides, Dark Sleeper is designed for stealthy, life-like...

Jointly developed by lunker hunter Tetsuya Nakamura and Megabass®, the Spark series represents a synergy of trophy bass experience and manufacturing prowess. A hand poured shad-shaped paddle-tail worm, the body evokes the hull-shape of a boat, which...

Featuring layered material of different densities, the Megabass® Hazedong Shad 3 is able to maintain excellent stability even when used with no sinker rigs. This layering process also allows for incredibly natural two-tone color patterns. Package of...

The deadly Trout Slayer® lure is now available in five new colors which are included in this kit. The lure can be used for many fish other than trout. It is very deadly in the late spring in small streams. 20 crawdad bodies Eight # 6 hooks Designed to...

This soft plastic grub imiates nature as it swims with a vibra tail / boot tail. Package of eight Use for casting or trolling Great for bass, striper and walleye Can also be used for some saltwater species Made in USA

This soft plastic grub that looks and swims like a minnow. The grub has a jointed body and a vibra-paddle tail. The tail wiggles and the body has a little wave action - thus Double-Action. Proven to catch many species of fish, it's particularly...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for U.S. waters. Maintaining the proven profile and high-frequency tail action of the original, the 4.2” is a deadly...

The Rage Baby Menace has unique and exclusive tail design and is engineered like no other soft plastic bait. You won't believe the action this Rage Tail™ has! Package of nine High-grade plastic construction Coffee scent technology helps mask...

Storm's® 360GT Searchbait™ has a natural swimming action fish can't refuse! Perfect for any skill level, simply cast it out and reel it in with a steady retrieve. One rigged soft bait lure plus two extra bodies Rattling, weighted, life-like jig...

With one twitch of the rod tip, the Yum® Houdini Shad comes to life with a very erratic swimming action. This soft plastic bait is unique in that you can modify the tail three ways to fit just about any presentation you need.Full paddle tail = slow fall...

The Molix® RT Flip Tail is extremely lifelike - the perfect lure to stimulate aggressive strikes from all kind of predator. The lure is made with lead-free zinc alloy weight armed with a premium quality weedless hook. The wire weedguard allows this...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish. Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

The Rage Tail™ Rage Swimmer has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action. Package of soft bait...

Tim Moore is a nationally recognized professional angler, fishing guide, outdoor writer, and promoter. He has fished the coastal and inland waters of New Hampshire for more than thirty years. Tim is an industry leader whose success has garnered him a...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a paddle tail that swims in an exaggerated side-to-side motion. The design of the Swim'n Dinger allows this bait to swim during the retrieve and while it's slowly sinking on a weighted Texas...

The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.Package of 10JerkbaitBaitfish profileErratic, darting actionDeep belly slot

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action.This FlatFish is a shallow to medium diving plug designed to catch a wide...