Freshwater Swimbaits, Panfish & Traile

The Molix® RT Flip Tail is extremely lifelike - the perfect lure to stimulate aggressive strikes from all kind of predator. The lure is made with lead-free zinc alloy weight armed with a premium quality weedless hook. The wire weedguard allows this...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish. Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

The Rage Tail™ Rage Swimmer has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action. Package of soft bait...

Tim Moore is a nationally recognized professional angler, fishing guide, outdoor writer, and promoter. He has fished the coastal and inland waters of New Hampshire for more than thirty years. Tim is an industry leader whose success has garnered him a...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a paddle tail that swims in an exaggerated side-to-side motion. The design of the Swim'n Dinger allows this bait to swim during the retrieve and while it's slowly sinking on a weighted Texas...

The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.Package of 10JerkbaitBaitfish profileErratic, darting actionDeep belly slot

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action.This FlatFish is a shallow to medium diving plug designed to catch a wide...

The BX™ series from Rapala® lets anglers have the lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based...

This lure can be rigged and fished in a variety of ways and has a fall that will drive fish wild!Package of tenSalt-impregnatedSmooth-and-even fall ratePackage of ten weight: 0.23 lb.Made in USA

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is thicker and heavier so when you kill the bait, it sinks level and gives a little shimmy. It will work...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.Package of ten soft baitsUnique...

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic swimmin' flash foil for added visibility and I-Bolt...

The Yumbrella® Rig is the most advanced multi-lure on the planet. This silent version of the five-wire rig is part of the Bait School Technology phenomenon. Rig wire arms with jig heads and swimbaitsMimics realistic school of baitfishStainless steel...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. Ideal reaction bait for bass, walleye, and...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Replaces the real thing Water-based formula has lifelike taste and texture

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use. The new Gulp! Alive!...