Baits

Introducing the Spectre Minnow, a unique paddle tail soft plastic bait designed to deliver lifelike action and irresistible realism. Integrated with the cutting-edge Mirage X Foil System, this bait mimics the natural shine and movement of baitfish like...

The Delta Minnow is a soft-plastic jerkbait designed with a unique, soft-plastic bill that ensures the bait stays at the ideal depth, delivering a consistent and natural presentation. This bill keeps the bait perfectly positioned, allowing it to maintain...

The Cobra is designed to deliver incredible, realistic movement in the water, thanks to its unique angled wings. These wings create an intense side-to-side darting action, while also forcing the bait to dart upwards, simulating a fleeing baitfish -...

Crafted in the USA with Z-Man's® exclusive ElaZtech® superplastic, the new Micro WormZ™ represents the latest critter in the refined Micro Finesse system. A lively little trout bait, the Micro WormZ appeals equally to crappie, perch and sunfish -...

Designed to reflect a vibrant sonar signal, the Graph ShadZ™ is appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and recessed line tie for a consistent, balanced...

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well as dropshot- or Ned rigging and hover strolling. The 10X Tough ElaZtech® bait’s...

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech®, it features a diamond-shaped cross-section to enhance vibration and V-shaped ridges for...

The 8" Eel has accounted for countless cow stripers over the years. A true trophy hunter's soft bait, this soft bait is designed to be paired with 10/0 Ultra Barbarian Jig Heads (sold separately). Package of 4 Trophy-sized soft bait jigging...

Designed for DIY anglers, the Protail™ Thumper is designed for ultra-thumping vibration and wobble, durability, and simple, perfect rigging every time. Each bait is infused with high-visibility UV pigment and heavy-duty blended soft plastic for...

Born in the whitecaps of Winnipesaukee and proven along the shores and depths of Moosehead Lake - the Harry Lure® was designed as a salmon and trout lure, but quickly gained a reputation as a catch-all lure across New England. Treble hook Made in Maine

The Great Lakes Finesse® Juicy Hellgrammite is a top choice for tournament anglers targeting smallmouth bass. Its realistic design accurately mimics the hellgrammite, a favored meal of these fish. This soft plastic bait features a smaller size and matte...

Crafted with a proprietary formula that prevents tearing and gives a matte finish, the Great Lakes Finesse Juvy Craw replicates the appearance and behavior of a young crawfish, making it irresistible to predatory fish. Its compact tube head design,...

Purpose-built for forward facing sonar, the Power® Switch gives you the control to Switch or react to the fish or structure you see whenever and however you want. When a fish is located using forward facing sonar, the clock starts ticking. You need to...

The KVD Splash Jr. Topwater was designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. It's the perfect balance of spitting, chugging and walking to entice topwater...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium walk-the-dog topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for...

The Hammer-Trap's name is derived from its incredible hammering action. This action, which will literally rock your rod tip, also activates the Tri-Tone sound chambers. In turn, this emits 3 distinct tonal frequencies as well as the next-level vibration...

The Zako Swimbait vibrating jig trailer has a segmented design and natural profile, making it the perfect match for your favorite vibrating jig. But don't limit yourself to just that application. It can also be used as a spinnerbait trailer and in many...

This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup™ is Snagproof even in the thickest of vegetation. Change up your cadence to make it work slowly side-to-side or twitch it...

The Zoo Pop™ offers a unique popping action that floats at rest and brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored...

John A. Green developed the Mooselook® Wobbler® in 1938 on Lake Mooselookmeguntic in Maine, from where it takes its name. Its a northeastern favorite in the lake regions of New England and Canada, and a classic and proven trout and salmon spoon for over...