Baits

Crashing and splashing its way across the water's surface, the Blooper was designed with a cupped mouth for maximum splash and Bloop sounds. It features two needlepoint hooks with a feathered back hook. The belly of each Blooper is outfitted with a set...

The Googan Squad® Recon is a round billed crankbait designed to hunt and deflect off cover. It gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn of the reel, you'll be creating a lively...

The Googan Squad® Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish Klutch all year long, but this bait will really crush in the spring and fall when bass are putting on the...

The Googan Squad® Jr. Scout is a 3.5" hard-bodied jerkbait that looks and swims like a small baitfish. It operates best on spinning rods with light line. Tie this bad dude on whenever bass are feeding on smaller minnows or shad. The small profile and...

The Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent snagging while...

The Googan Squad® Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop, while...

The Filthy Frog from Googan Squad® is a hollow-bodied topwater bait that cleans up in the slop. Its weedless design allows you to drag this bait through the thickest cover, and the bait's narrow-body presents a perfect frog profile. The Filthy Frog is...

Berkley® PowerBait® makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The 3DB 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish. The lure's large round buoyant body and lip design helps you crank and bump over structure and eliminate snags. Tough and...

This true-to-life Shad lure will bring fish in from long distances, even in stained water. It features Wave Motion Technology, which emits multiple vibrations into the water column that fish sense with the lateral line, triggering feeding habits. The...

The Dartspin™ Pro is a very versatile and superiorly designed, SofTough™ plastic bait with a minnow shape and a willow blade solidly embedded into its tail. It's designed to do what you want - casting and retrieving, trolling, twitching,...

Rainbow Smelt are common forage to Northern game fish such as walleye, salmon, trout, and smallmouth bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes. The Jerkbait hosts a weight transfer, suspends and has a deep...

The Shaker® is the product of several years of designing, prototyping, tank testing, field testing, and design tweaking. Its tail action is unique. Instead of just the wobbling tail common to such lures, the The Shaker features action that swims the...

Flaunting flattened, monster-sized flapper claws, the Hella CrawZ® is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech® structure, so buoyant the claws float up and wave...

The LiveTarget™ Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod...

The Whopper Plopper is one of the best topwater lures on the market. The reason why it's a great catching lure is because of the low frequency pressure waves the lure is producing. This unique sound invites any nearby predator fish for dinner. Short,...

Made of anew extremely soft, flexible and floating Molix Formula™, the Stick Flex is cut-resistant and enriched with salt and shrimp scent. It's a finesse bait with an extremely effective finesse action on multiple types of rigs such as Wacky-rig,...