Freshwater Creatures

The Pocket Squid soft bait is a limited-edition finesse squid imitation built for picky stripers keyed in on micro squid. Featuring Hogy's® durable Imitator Softbait plastic blend, long-casting aerodynamic body, natural squid profile, and Soft Circle...

The Craw Flex is a small craw that perfectly combines the details and the functionalities. It is made of a new Molix Formula™ developed by Molix®. An extremely soft and flexible floating compound, it's more cut-resistant and is enriched with a salt...

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike texture and painting, this rat is ready to draw the attention of shallow water bass looking for a full meat...

The Strike King® Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed...

The Yamamoto® Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

The Yamatanuki just got fuzzy. The ultimate heavy plastic bait has joined the fuzzy bait family, now threaded with strands of fine skirt material to create a totally new profile and action. Just as much as it catches your eye, it also catches fish...

A killer on smallmouth and spotted bass, the Yamamoto® Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light.The Fuzzy Nut lives up to its name thanks to its...

The long-awaited, bottom-scuttling stealth craw has arrived. Sleeper Craw harnesses the revolutionary performance of the Sleeper series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of...

The Fuzzy TRD™ adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits.Package of 4Designed for Ned, Neko, dropshot or weighted wacky riggingImitates...

The Z-Man® Fuzzy NuggetZ™ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech® body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver...

Bass Mafia® knows how to create some of the best topwater baits bringing the heat, and the folks at Googan Baits® knew the Squad needed this one in the arsenal. The Bass Mafia Cannonball Poppin' Frog is a topwater weapon designed for one thing: causing a...

The Googan Baits® Scuddle Bug is a finesse-focused line-through swimbait designed to perfectly imitate a scurrying, fleeing crawfish. Built with lifelike details and an incredible swimming action, this bait is a game-changer for serious anglers looking...

Z-Man® Fuzzy BugZ™ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech® body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands create constant movement to trigger strikes.Package...

The Bodega isn’t just another creature bait - it's a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5", the Bodega delivers a powerful profile and lifelike action.What sets the Bodega apart is its signature...

The Strike King® Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural...

It's been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse® Snack Craw has been designed with that in mind, and with a single purpose - to catch fish. Originally intended as a chunk on...

The Yum® Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass - curly legs that create motion and a long curly tail that pushes a lot of water. Tough, durable plastic holds up to multiple fish, yet remains...

A downsized rendition of the popular, fish-catching 1.75" TRD TicklerZ™, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig on a...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75" LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse ShroomZ™...

By far the undefeated champion of crawfish baits in the water, Strike King's® soft plastic Rattlin' Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle and attract fish...