Freshwater Creatures

The latest Yamamoto® crawdad bait has huge round claws that act like swimbait tails and actually paddle when you swim the bait. It's also the only craw with a built in rattle chamber that's big enough to hold a 7mm rattle and designed so it won't fall...

The folks at Yamamoto® love their creature baits, so when anglers asked for one with a little more tail action, in addition to a bulky body, they crafted the Cowboy. Package of seven Wide profile legs create tons of kicking and vibrating Can be fished...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait. The Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit-windy days, thick slop and finicky fish that have...

The Booyah® Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest frog-walking action in open water and a nice finesse scooting action over the slop. Its flow-thru design drains the lure...

Weightlessly gliding left and right across the surface, the LiveTarget® frog has all the attributes to attract big fish. Anatomical accuracy, detailed color and effortless action make this a first to the market, elevating the thrill of topwater fishing...

Escape Little Twin™ is a sized down Escape Twin™. It inherits the same reaction bite enticing sharp action and big fish attracting volume. Technically it is downsized, but the large twin paddles and 4 reverse set legs thrash around for...

The Escape Twin™ is based on the proven success of the Escape™ model to incite reaction bites with sharp action, plus extra volume to increase its appeal. The extra volume-up parts move quickly on fall and lift to incite reaction bites. They...

The Rage Tail™ Rage Chunk has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of sevenExclusive coffee...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing through the thick stuff to eat your frog. The Pad...

The Supernato Beetle Baby is the smaller version of the Supernato Beetle, another creation of Molix® in collaboration with Mike Iaconelli. It retains the same characteristics and the same swimming action of his older brother, all in a body of only 4cm...

Not only is Ozmo™ the freakiest freakbait and wildest creature bait you've ever seen, it's also the first bait designed to be morphed into whatever configuration the conditions demand - and it's loaded with salt.As great a fish catching freak bait...

The Kreature™ has long swimming arms, a thick-bodied tube body, and rear tentacles. Its sure to catch the attention of a hungry bass! Package of 7 Salt impregnated Can be rigged in a variety of ways Variety of colors Package of seven weight: 0.19...

The Rage Tail™ Rage Frog has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for superior action.Package of fiveTopwater, soft body...

The Hollow Body Field Mouse is perfect for bass and pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of lily pads and grass mats. The intricate life-like details make this...

The ultra-light Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible...

You've fished with real grasshoppers, now fish with this: the Rebel® CrickHopper Popper. It's the first popping critter of it's kind. Resembles cricket and grasshopper in different stages Realistic ultralight lure Popping sound causes a...

The Heddon® Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Its perfectly tuned metal wings slash from side-to-side to create a cadence on the water that drives all species...

The Heddon® Moss Boss is indeed the boss when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. Glides easily over and through the heaviest of cover Weedless lure Suggested use: Northerns, bass, muskie

The Gary Yamamoto 5" Double Tail Hula Grub can be worked on a jighead or rigged Texas-style. Package of ten Triggers quick and instant strikes from active fish Grabs attention of cruising fish Made in USA

The Double Tail Grub provides a realistic crawfish imitation. The tail is a bit heavier, with a wedge at the body juncture, forcing it to stay separated in a dinner-signaling, claw-waving, defensive pincer stance. Package of 20 Fish on a jighead or...