Freshwater Creatures

The Chunky D is a new action craw bait ready to thump its way into the closest bass' mouth. Its body is a thick craw shape with ribs on the bottom and flanges near the end of the D Bomb shaped flappers that create quite the thump when pulled through the...

The perfect action chunk for Mini Jigs is here. Using Missile Baits® shapes and signature patterns, the 3" Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps a...

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4" creature bait with a unique ribbed body that displaces lots of water, resulting in a straight fall. The tails sail when left connected or flap wildly when separated. The body is thinner...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5" long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize...

The Great Lakes Finesse® Juicy Hellgrammite is a top choice for tournament anglers targeting smallmouth bass. Its realistic design accurately mimics the hellgrammite, a favored meal of these fish. This soft plastic bait features a smaller size and matte...

Crafted with a proprietary formula that prevents tearing and gives a matte finish, the Great Lakes Finesse Juvy Craw replicates the appearance and behavior of a young crawfish, making it irresistible to predatory fish. Its compact tube head design,...

The Escape Swim Twin is an advanced bass lure designed for suspended fishing. Its unique sidewall joint produces a wide action, even on light sinkers, for an eye-catching flapping that attracts bass. With a dense, salted material, it offers superior...

Yum Runners feature Yum Pulse®. Its hinged button tail provides for intense action. The downward facing ribs help force the lure down into the strike zone. Its Road Runner® head features a ball bearing swivel and nickel over brass blade, The head color...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for...

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. Arbogast® molded the same 1948 shape as the original, made sure it has the same classic popping action, and most...

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The swing weight is strategically designed to throw the bait off balance, which...

The Gitzit® Hellgrammite looks like the real thing! This Dobsonfly larvae imitators is great for rivers, streams, open water and lake jigging. Package of 4 Rigged Flat body Legs micmic natural movement Suggested use: Bass

The all-new Yama Craw™ fills a void not only in the Yamamoto® lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is that it' constructed from Yamamoto's new Mega...

The completely weedless design of Scum Frog® Popper allows it to gurgle and pop effortlessly over and around weed beds, lily pads, limbs and stumps. It's designed to make more noise than the original Scum Frog. Easily fishing in places other lures can't...

Use like a conventional buzz bait, but because Bigfoot® floats, you can stop and spend more time around weeds, brush and stumps. Or, you can retrieve in short strokes between pauses. Hollow body frog Paddletail feet Designed to create kicking motion to...

The Googan Squad® Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop, while...

The Filthy Frog from Googan Squad® is a hollow-bodied topwater bait that cleans up in the slop. Its weedless design allows you to drag this bait through the thickest cover, and the bait's narrow-body presents a perfect frog profile. The Filthy Frog is...

Flaunting flattened, monster-sized flapper claws, the Hella CrawZ® is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech® structure, so buoyant the claws float up and wave...

Packed with features from head to tail, the 6" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake. This beast is great on a Texas rig,...