Baits

The Pulsar Popper bait is made of hard plastic with an internal hexagonal structure for added strength. Unlike other poppers, these lures are built using through-wire construction, which allows them to endure tougher fish for longer periods. The internal...

Here's the ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait,...

The Strike King® Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike action no fish can resist. This extraordinary combination mimics natural...

Purpose-built for forward facing sonar , the Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 3" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 1.7" in length, this swimbait is the epitome of precision engineering,...

The Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 4" in length, this swimbait is the epitome of precision engineering,...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a...

The Original SteelShad® 3/8 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. In weedy water? Just put a 45 degree bend in the tail, either left or right at the "d" in the...

A lot of dropshot worms simply underperform. They look great in the package, but put them in the water and they fall tail first towards the bottom. The Great Lakes Finesse® Drop Worm stands perfectly perpindicular to your line, resulting in incredible...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides...

A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. The Flat Cat is an incredibly effective bait for big smallmouth. It also fires up jumbo...

It's been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse® Snack Craw has been designed with that in mind, and with a single purpose - to catch fish. Originally intended as a chunk on...

The Yum® Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass - curly legs that create motion and a long curly tail that pushes a lot of water. Tough, durable plastic holds up to multiple fish, yet remains...

New for 2023, Northland® Rigged Gum-Ball Jig Swimbait Jigs are ready to tie on and catch fish. The Rigged Gum-Ball Jigs come with two rigged jigs and two replacement tails. The tails have a rigging channel, allowing for perfect rigging every time. They...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD™ features the all-time great TRD stickbait profile in a 1.75" size. 10X Tough ElaZtech® composition means the bait will withstand dozens and dozens of strikes and...

A downsized rendition of the popular, fish-catching 1.75" TRD TicklerZ™, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig on a...

An exclusive Z-Man® bait shape, the 2" StingerZ™ features a unique segmented, straight tail shad profile. A thick, shad / baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers continuously,...

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75" Shad FryZ™ represents small shad and baby panfish - among the most preferred forage foods of big panfish. It's thin, deep-bodied profile transitions to a...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75" LarvaZ™ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse ShroomZ™...