Baits

Born in the whitecaps of Winnipesaukee and proven along the shores and depths of Moosehead Lake - the Harry Lure® was designed as a salmon and trout lure, but quickly gained a reputation as a catch-all lure across New England. Treble hook Made in Maine

The Great Lakes Finesse® Juicy Hellgrammite is a top choice for tournament anglers targeting smallmouth bass. Its realistic design accurately mimics the hellgrammite, a favored meal of these fish. This soft plastic bait features a smaller size and matte...

Crafted with a proprietary formula that prevents tearing and gives a matte finish, the Great Lakes Finesse Juvy Craw replicates the appearance and behavior of a young crawfish, making it irresistible to predatory fish. Its compact tube head design,...

The KVD Splash Jr. Topwater was designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. It's the perfect balance of spitting, chugging and walking to entice topwater...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium walk-the-dog topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for...

The Hammer-Trap's name is derived from its incredible hammering action. This action, which will literally rock your rod tip, also activates the Tri-Tone sound chambers. In turn, this emits 3 distinct tonal frequencies as well as the next-level vibration...

This Bill Lewis®lure is arguably the best squarebill for rocks and wood with its tough, honeycomb construction and circuit board lip. It's also one of the best squarebills for fishing over grass. Great all terrain lure Honeycomb construction Circuit lip...

The Zako Swimbait vibrating jig trailer has a segmented design and natural profile, making it the perfect match for your favorite vibrating jig. But don't limit yourself to just that application. It can also be used as a spinnerbait trailer and in many...

This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup™ is Snagproof even in the thickest of vegetation. Change up your cadence to make it work slowly side-to-side or twitch it...

The Zoo Pop™ offers a unique popping action that floats at rest and brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored...

Flip Gill is a wide and flat type gill soft bait. When fishing for bass attached to bluegills suspended in the upper air layer, it is often a fall-based cover game that starts with the landing sound. It offers the natural landing sound of flip gill and...

John A. Green developed the Mooselook® Wobbler® in 1938 on Lake Mooselookmeguntic in Maine, from where it takes its name. Its a northeastern favorite in the lake regions of New England and Canada, and a classic and proven trout and salmon spoon for over...

The Escape Swim Twin is an advanced bass lure designed for suspended fishing. Its unique sidewall joint produces a wide action, even on light sinkers, for an eye-catching flapping that attracts bass. With a dense, salted material, it offers superior...

Lady Balance is a pintail stick bait that doesn't swing its tail. The large base is easy for fish to notice, but its movements are small, expressing the naturalness of a slender baitfish that resembles an I-shape. The easiest and most powerful way to...

Sankaku T-San was developed based on the premise of a heavy-weight cat rig with an offset hook that's hard to get caught up and can withstand fights with big fish, and a heavy-weight nail sinker. The offset hook and nail sinker each play the role of the...

FG Daddy is a special soft bait that allows you to select and catch big fish. Large fish will react strongly whether you use it as a trailer for chatter lures or attach it to a swimming jig. Package of 4 Can imitate frog, bluegill, crayfish and...

A beefed up version of the trusty Escape Twin™ bulky bait, Big Escape Twin is the strongest bulky bait in the line-up. Obviously it works well on heavy Texas rigs and heavy Carolina rigs, but it also shines as a rubber jig trailer that absolutely...

Yum Runners feature Yum Pulse®. Its hinged button tail provides for intense action. The downward facing ribs help force the lure down into the strike zone. Its Road Runner® head features a ball bearing swivel and nickel over brass blade, The head color...

The ultimate swimbait for trout, Trout Runners feature prism eyes, premium hooks and a willow blade. The body is a hinged swimbait with a button tail. This provides serious action. As a result, you'll get more sound, flash and vibration! Hinged swimbait...

Latterie™ is a pure straight style worm, essential for catching fish. The taper design creates an appealing action and body rib produces a fine vibration that appeals and entices bass. Used with bait finesse tackle on a Neko or Wacky rig the lures...