Baits

Sankaku T-San was developed based on the premise of a heavy-weight cat rig with an offset hook that's hard to get caught up and can withstand fights with big fish, and a heavy-weight nail sinker. The offset hook and nail sinker each play the role of the...

FG Daddy is a special soft bait that allows you to select and catch big fish. Large fish will react strongly whether you use it as a trailer for chatter lures or attach it to a swimming jig. Package of 4 Can imitate frog, bluegill, crayfish and...

A beefed up version of the trusty Escape Twin™ bulky bait, Big Escape Twin is the strongest bulky bait in the line-up. Obviously it works well on heavy Texas rigs and heavy Carolina rigs, but it also shines as a rubber jig trailer that absolutely...

Yum Runners feature Yum Pulse®. Its hinged button tail provides for intense action. The downward facing ribs help force the lure down into the strike zone. Its Road Runner® head features a ball bearing swivel and nickel over brass blade, The head color...

The ultimate swimbait for trout, Trout Runners feature prism eyes, premium hooks and a willow blade. The body is a hinged swimbait with a button tail. This provides serious action. As a result, you'll get more sound, flash and vibration! Hinged swimbait...

Latterie™ is a pure straight style worm, essential for catching fish. The taper design creates an appealing action and body rib produces a fine vibration that appeals and entices bass. Used with bait finesse tackle on a Neko or Wacky rig the lures...

This tube style twitch bait is perfect for a Ned rig, drop shot, and wacky fishing styles. Package of 10 Erratic action Scented

Introducing a soft glide bait - the Berkley® Nessie. It will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and...

The Mini Jerk Minnow bait mimics swimming motion of common baitfish in a smaller size Package of 10 Swift and lifelike Swimming action

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike King's® National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free-floating...

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 8 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Delivering a wide wobble action in a 1.5 profile, Strike King's® Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5" from Yamamoto® Baits. Much like its 3.5" big brother, the 2.5" Yamatanuki is a power-finesse offering that fish can’t resist. It falls with the same...

There is no denying that the original 5" Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original Senko. Leaning heavily on the desired qualities and characteristics of that legendary...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT™ comes in. The TPE material is extremely durable and allows bait to float, and its tapered, ribbed tail gives subtle action with the slightest movement. Package of 10...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...