Baits

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Paint your own fishing lures! Will yours catch the biggest fish? Create-a-Lure® is a unique do-it-yourself kit that is designed to allow you to create personal fishing lures. It comes with all the materials you need and step-by-step instructions on how...

Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT™ comes in. The TPE material is extremely durable and allows bait to float, and its tapered, ribbed tail gives subtle action with the slightest movement. Package of 10...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique...

Cull up with the Berkley® PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action and durability. Additionally the smart weighting...

Cast for bass or troll for walleye with the Money Badger. Its hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. The clicking sound system is tuned to deliver a fish-calling balance of sound and...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley Stunna has all the refinements for a jerkbait to excel. With action,...

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability and casting ability of a hard plastic lure. The Hit Stick...

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for...

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. Arbogast® molded the same 1948 shape as the original, made sure it has the same classic popping action, and most...

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The swing weight is strategically designed to throw the bait off balance, which...

Missile Baits® partnered with Hog Farmer® Baits to bring the Spunk Shad into the Missile lineup. The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail. The pintail creates a seductive shimmy when fished on a Chatterbait,...

The Gitzit® Hellgrammite looks like the real thing! This Dobsonfly larvae imitators is great for rivers, streams, open water and lake jigging. Package of 4 Rigged Flat body Legs micmic natural movement Suggested use: Bass

The exact same shape as the 3" fat Senko, but built utilizing Mega Floater Formula, this bait will stand up on a Ned head. The size is perfect, the shape is perfect, and now the formula is perfect for Ned rigging. While the Original Senko formula is...

The all-new Yama Craw™ fills a void not only in the Yamamoto® lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is that it' constructed from Yamamoto's new Mega...

The Flat Sided Shad is infused with powerful BaitFuel® scent technology. BaitFuel expands the strike zone creating a potent scent cloud around the bait. Package of 10 Scented and flexible super soft plastic Fish Active Scent Technology (FAST) stimulates...

The Super-Z, renowned for its outsized castability and compact performance, is now available in a deeper diving Z3 version. Built to easily dominate deep water from wild ponds to big lakes, the Z3 can easily reach a maximum depth of 13 ft. on 8 lb...

When the Revolver calls, fish answer. This topwater terror brings 'em in with a bang - plopping, disrupting and jittering with one thing on its mind - crushin' chunks. Wanna be a cowboy? Pack a Revolver. Lands in upright position on every cast Distinct...