Baits

The 3DB 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish. The lure's large round buoyant body and lip design helps you crank and bump over structure and eliminate snags. Tough and...

This true-to-life Shad lure will bring fish in from long distances, even in stained water. It features Wave Motion Technology, which emits multiple vibrations into the water column that fish sense with the lateral line, triggering feeding habits. The...

This Beetle Spin is a direct ancestor of the spinner grub Virgil Ward first fished over five years ago.Package of fourGenuine authentic Beetle SpinNickel bladeVersatile and effectiveSimple and easy to use for novice or avid angler

Rainbow Smelt are common forage to Northern game fish such as walleye, salmon, trout, and smallmouth bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes. The Jerkbait hosts a weight transfer, suspends and has a deep...

The Shaker® is the product of several years of designing, prototyping, tank testing, field testing, and design tweaking. Its tail action is unique. Instead of just the wobbling tail common to such lures, the The Shaker features action that swims the...

Flaunting flattened, monster-sized flapper claws, the Hella CrawZ® is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech® structure, so buoyant the claws float up and wave...

The Whopper Plopper is one of the best topwater lures on the market. The reason why it's a great catching lure is because of the low frequency pressure waves the lure is producing. This unique sound invites any nearby predator fish for dinner. Short,...

The Pre-Rigged Pro Tail was designed with big game inshore anglers in mind. It features a specialized blend of tough, yet flexible soft plastic, professionally molded around a VMC® Barbarian Jig Hook. UV-infused heavy duty soft plastic Increased...

Made of anew extremely soft, flexible and floating Molix Formula™, the Stick Flex is cut-resistant and enriched with salt and shrimp scent. It's a finesse bait with an extremely effective finesse action on multiple types of rigs such as Wacky-rig,...

Made of a new extremely soft, flexible and floating Molix Formula™, the Craw Flex is cut-resistant and enriched with salt and shrimp scent. The special appendices create micro vibrations during the swimming action which, combined with the floating...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. It's finished off with ABS plastic covering for ultimate durability and hyper realistic and...

Packed with features from head to tail, the 6" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake. This beast is great on a Texas rig,...

Packed with features from head to tail, the 4.65" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake. This beast is great on a Texas...

The Explode Toad is Googan Baits® take on a soft plastic topwater buzz frog. Using their patented flange, the Explode Toad is able to create explosive topwater action while maintaining a slow retrieval speed across the top of the water. It is best to...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 4.8" Saucy Swimmer on a light...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 3.8" Saucy Swimmer on a light...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 3.3" Saucy Swimmer on a light...

The Googan Baits® Rattlin' Ned will help you bring the noise. Each Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a...

After countless requests, the folks at Googan Baits® has developed the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, and months of developing testing, the perfect chunk style bait is here. This bait can be fished on the...

Big worms catch big fish. The 10'' Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol' bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots...