Baits

Never before has a plastic bait been able to acheive the unique, high-speed rolling balsa action - but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability and casting ability of a hard plastic lure. The Hit Stick...

Staying true to their roots of innovative baits that absolutely catch fish, Gary Yamamoto® brings you the Yamatanuki™. While this is its first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for...

At first glance, everything about this model seems different than the original Hula Popper. However, that couldn't be further from the truth. Arbogast® molded the same 1948 shape as the original, made sure it has the same classic popping action, and most...

Fish rarely bite what they don't see... But because they see UV light 7x better, they'll see the Tightlines® UV Craw! Package of 4UV visibilityNano technology hollow coreWhisker crawl 'n actionCrawfish scentLength: 4"Made in USA

Fish rarely bite what they don't see... But because they see UV light 7x better, they'll see the Tightlines® UVenko! Package of 8UV enhancedLength: 5"Suggested use: BassMade in USA

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The swing weight is strategically designed to throw the bait off balance, which...

Missile Baits® partnered with Hog Farmer® Baits to bring the Spunk Shad into the Missile lineup. The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail. The pintail creates a seductive shimmy when fished on a Chatterbait,...

Missile® made Mini Magic! Building on the 6" Magic Worm design, the 4" Mini Magic Worm is also being made by Roboworm. The thickness is similar to the 6" version but the shorter bait allows for smaller finesse options such as a drop shot, wacky rig,...

The Gitzit® Hellgrammite looks like the real thing! This Dobsonfly larvae imitators is great for rivers, streams, open water and lake jigging. Package of 4 Rigged Flat body Legs micmic natural movement Suggested use: Bass

The exact same shape as the 3" fat Senko, but built utilizing Mega Floater Formula, this bait will stand up on a Ned head. The size is perfect, the shape is perfect, and now the formula is perfect for Ned rigging. While the Original Senko formula is...

The all-new Yama Craw™ fills a void not only in the Yamamoto® lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is that it' constructed from Yamamoto's new Mega...

The completely weedless design of Scum Frog® Popper allows it to gurgle and pop effortlessly over and around weed beds, lily pads, limbs and stumps. It's designed to make more noise than the original Scum Frog. Easily fishing in places other lures can't...

Use like a conventional buzz bait, but because Bigfoot® floats, you can stop and spend more time around weeds, brush and stumps. Or, you can retrieve in short strokes between pauses. Hollow body frog Paddletail feet Designed to create kicking motion to...

The Super-Z, renowned for its outsized castability and compact performance, is now available in a deeper diving Z3 version. Built to easily dominate deep water from wild ponds to big lakes, the Z3 can easily reach a maximum depth of 13 ft. on 8 lb...

When the Revolver calls, fish answer. This topwater terror brings 'em in with a bang - plopping, disrupting and jittering with one thing on its mind - crushin' chunks. Wanna be a cowboy? Pack a Revolver. Lands in upright position on every cast Distinct...

Crashing and splashing its way across the water's surface, the Blooper was designed with a cupped mouth for maximum splash and Bloop sounds. It features two needlepoint hooks with a feathered back hook. The belly of each Blooper is outfitted with a set...

The Googan Squad® Recon is a round billed crankbait designed to hunt and deflect off cover. It gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn of the reel, you'll be creating a lively...

The Googan Squad® Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish Klutch all year long, but this bait will really crush in the spring and fall when bass are putting on the...

The Googan Squad® Jr. Scout is a 3.5" hard-bodied jerkbait that looks and swims like a small baitfish. It operates best on spinning rods with light line. Tie this bad dude on whenever bass are feeding on smaller minnows or shad. The small profile and...

The Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent snagging while...