Baits

The Trout Slayer® is meticulously designed to fall flat in the water, like the Trout Magnet®, with subtle natural movements to make it very deadly. The unique black size 6 long-shank hook allows for the perfect hook gap, and the small size, realistic...

The Trout Magnet™ Neon Kit is a collection of Leland's Lures® seven hottest colors. Perfect in almost every fishing condition, these colors are bright, popular and deadly. The kit comes with 70 bodies: (10) Mealworm Gold (10) Bubblegum (10)...

The Trout Magnet™ 9-piece contains seven soft bodies and two 1/64 oz. #8 hooks. A Leland's Lures® top seller Falls horizontally Great for trout, bass and panfish First time users should try pink, chartreuse, mealworm, and white Made in USA

The E. F. Trout Magnet™ 9-piece contains seven soft bodies and two #8 hooks. E. F. - Environmentally Friendly Lead-free design with tin and bismuth hooks Falls horizontally Great for trout, bass and panfish First time users should try pink,...

The Crappie Magnet™ is slightly larger than the Trout Magnet™, allowing you to fish in deeper water.Crappie prefer the look of a straight Crappie Magnet because it looks like their food source. The specially designed split-tail grub allows...

The Trout Magnet™ 50 piece body pack allows you to choose your favorite color to use along with your choice of Trout Magnet Jig Head - gold, silver or black. 50 bodies to be used with Trout Magnet jig head Trout catching lure; also great for bass...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™ (The Real Deal), the upsized Big TRD draws even more attention to help trigger even bigger bites. Package of six Same great stickbait profile and...

The KVD Splash's design is the perfect balance of spitting, chugging and walking to entice topwater strikes. Designed to the specifications of BassMaster's Classic Champ Kevin VanDam Topwater popper Narrow nose design Ultra-realistic paint...

You’ve never seen a lure like the Booyah® Prank™. A lipped popper, the Prank can be worked on top as a popper that spits water, but it doubles as a shallow-running crankbait where the shaved back helps impart a serious swimming action. A...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium walk-the-dog topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for...

Zoom® took the Ultra-Vibe Speed Craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water, and at rest the claws stand up in a defensive posture to trigger strikes from trailing bass...

Perfect for shallow water power fishing, this lure's square bill design and action are perfect for maximum deflection off cover to entice strikes. Designed with no internal rattles for a silent approach, it will constantly wander with erratic action...

Each Rage Tail™ lure has a unique and exclusive tail design. Package of 8 High-grade plastic construction Crazy tail action Coffee scent technology helps mask human scent and oils and attracts fish Works great flipping or as a jig trailer Use...

Each Rage Tail™ lure has a unique and exclusive tail design. Package of 7 High-grade plastic construction Ribbed body Flanges for consistent, subtle action Coffee scent technology helps mask human scent and oils and attracts fish Designed for use...

All colors of the KVD® Drop Shot Half Shell feature Strike King's® new OPT (Open Pour Technology). OPT allows the baits to have more exciting color combinations with up to three colors. Package of nine Designed by Kevin VanDam and Mark...

Storm's® 360GT Searchbait™ has a natural swimming action fish can't refuse! Perfect for any skill level, simply cast it out and reel it in with a steady retrieve. One rigged soft bait lure plus two extra bodies Rattling, weighted, life-like jig...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...

The Whopper Plopper® 130 & 90 can run at a crawl so super slow you can't hear the tail, only the tiny glass beads that sizzle inside as the head shakes back and forth with each rotation of the tail. Or, you can speed it up and it throws water like a...

The Molix® RT Flip Tail is extremely lifelike - the perfect lure to stimulate aggressive strikes from all kind of predator. The lure is made with lead-free zinc alloy weight armed with a premium quality weedless hook. The wire weedguard allows this...

Shimano's® unique Jet Boost™ technology within the Current Sniper™ Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water...