Baits

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the Z-Man® Goat™ series baits sport twin action tails with the same unique curved paddle tail design arming other...

The Molix® Supernato Baby is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open...

The Molix® Freaky Flip features a medium density mineral plastic blend that allows the Freaky Flip to better penetrate into heavy cover and vegetation with natural movement. Ideal for flipping and...

Fishermen and women will find the Rabid Craw to be the ultimate soft plastic companion whether on a Texas rig, Carolina rig or Drop shot. Incredibly durable and lifelike, its specially designed hand...

Compared to traditional soft plastic lures, Rabid Bait's® revolutionary finesse action worms, with embedded hand-tied fur, are softer, more flexible and have loads more action. Made from a material...

The Dyna Response™ is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape that generates...

Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

The Vapor Shad has Bass Assassin's® Combo Bang® scent and liquid salt infused in them, so you know they work. Package of 10 soft baits Bang scent encourages fish to hold on longer Liquid salt...

Take your flippin' game to the next level with this creature bait. Package of seven soft baits Vertical appendages for better action Versatile tail - leave solid or split

Berkley® PowerBait® makes novice anglers good and good anglers great. Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth and smallmouth bass for both open water and ice fishing. Its compact profile, fast...

The Big Gabot™ features a Catamaran Mouth™ design (to power easy splash-walking action) and upgraded hooks, body size and weight for heavy cover situations. Carefully selected body material offers...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

The Magdraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations through the water column...

The Savage Gear® 3D Rat’s life-like design calls in gamefish from a great distance. The top hook option allows this bait to be fished around and over the heaviest of cover. Based on 3D scan of...

Based on the scan of a duckling, the 3D Duck perfectly mimics the profile predatory gamefish have learned to love. With dual smash tails, the Suicide Duck draws aggressive game fish in from distance...

Based on the scan of a real Goby, the 3D Goby Tube is deadly in freshwater. Package of 6 Perfectly mimics Goby and Sculpin species Fits tube style jigs head from 1/8 to 3/4 oz. Side fins enhance...

The Whopper Plopper® 75 is the little brother of River2Sea's® larger version, but don’t let its little package fool you. This smaller version is made tough to battle bigger foes. While his big...

The Vision Oneten™ Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten jerkbait into a 3.85" frame, generating more action per inch than even its larger sibling...

The Dark Sleeper swimbait, with overwhelming realism and enticing paddle-tail action, was developed to target fish holding to bottom structure. With a soft fin that shields the top hook on both...