Baits

The Yo-Zuri® 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the internal 3D prism finish or new painted finish,...

Gitzit® tubes are excellent for fishing clear or muddy water and can be used in all seasons. You cannot always feel the bite - often fish will take it on the fall. Gitzit fishermen who are line...

Strike King's® Perfect Plastics are some of the softest, saltiest plastic lures ever produced and feature Strike King's exclusive, patent pending coffee scent. Coffee adds to the appeal as it masks...

The latest Yamamoto® crawdad bait has huge round claws that act like swimbait tails and actually paddle when you swim the bait. It's also the only craw with a built in rattle chamber that's big...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of...

The folks at Yamamoto® love their creature baits, so when anglers asked for one with a little more tail action, in addition to a bulky body, they crafted the Cowboy. Package of seven Wide profile...

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter...

Though evasive in action, this classic Rapala® minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they...

This compact lure just feels right in your hand. Add water, and it comes alive! Agile, nimble and responsive, describe this cutting evasive action, no other crankbait compares. Baitfish skitter and...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream...

Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2" in length but produces fish in a big way. It's a slow-sinking, underwater walking lure, sashaying...

From the company that brought anglers the Jitterbug™ and the Hula Popper™, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait. The Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to...

The Booyah® Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest frog-walking action in open water and a nice finesse scooting action...

Weightlessly gliding left and right across the surface, the LiveTarget® frog has all the attributes to attract big fish. Anatomical accuracy, detailed color and effortless action make this a first...

The 3DS Minnow is a tournament-level hard bait that has a tight wiggle action when fished with a straight retrieve. This flat-sided bait, when fished in a twitch-pause-retrieve style, produces an...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action.This FlatFish is a...

The LiveTarget® Yellow Perch is a deadly tool for targeting most freshwater gamefish. All models are built with a strategic internal weight transfer system which also acts as an attractive low...

So detailed and realistic, the LiveTarget® Rainbow Smelt will soon have hard core bass and walleye anglers pumping with adrenaline. The ultimate stick bait, this tool has it all - weight transfer...