Baits

The Supernato is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water, and...

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: popping and walking the dog.Designed for castabilityRealistic finishFish-like eyesXCalibur rotating treble...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel® Jumpin’ Minnow. This slender topwater bait sashays back-and-forth on the surface to create a...

Replicating a juvenile Sunfish, pushed to the surface by predatory fish, LiveTarget's® Sunfish is ideal for targeting bass and Northern pike thanks to a custom double hook made for high hook-up...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the...

The Hollow Body Field Mouse is perfect for bass and pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of lily pads and...

Slug-Go® is precision balanced to produce the erratic, injured prey action that draws instinctive strikes from all predatory fish. Package of soft stick baits Erratic, strike triggering, injured...

The Fin-S fish original fork tail minnow has been a part of Lunker City® since the beginning. The first by design as a soft fork tail Fish for Texpose rigging and jigging. This lure doesn't quit when...

Lunker City's Fin-S Shad® combines a chunky body with a thinner, more active tail section to introduce a new profile and appearance. The natural world of soft-stick-baits that was created with Lunker...

The ultra-light Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and...

With a built-in fish catching scent, and two hooks for full hooking and holding power, those bass don't stand a chance! Natural pre-rigged plastic worm Two #4 Mustad® weedless hooks Easy releasing...

You've fished with real grasshoppers, now fish with this: the Rebel® CrickHopper Popper. It's the first popping critter of it's kind. Resembles cricket and grasshopper in different stages Realistic...

The Fire Tail, with its bright and unique combination of colors, is fantastic for early morning and overcast days. Provoke bass attacks with the Fire Tail!Pre-rigged plastic wormThree #6 Mustad®...

The Rebel® Pop-R is the standard by which all other top water poppers have been judged for three decades. Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once...

Bass won't be able to resist the winning combination of color and action of this anise scented plastic worm!Pre-rigged plastic wormDots and stripes are molded in, not painted onThree #6 Mustad®...

The 3.5" Rebel® Minnow™ was the first hard plastic Rebel lure produced. Its success came almost overnight. Demand quickly grew for other sizes and styles of the now legendary Rebel Minnow. For...

The SteelShad® Heavy 1/2 oz. blade bait is made from durable stainless steel with a molded lead weight. It eatures two VMC® black nickel hooks and line clip Stainless steel body Molded lead...

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It's known as one of fishing's most-copied lures, but no other bait captures...

If you were limited to only one crankbait, you'd do well making it a Model A Bomber®. A staple of avid fishermen for decades, it truly is a go-to lure. Timeless design Excellent multi-species...