Baits

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4 - 8 foot depth range. Rapala® has perfected the natural minnow action in...

Meet your new favorite jerkbait - Rapala’s® Shadow Rap®. This lure has moves that other lures only dream about. The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly...

The Dinger has become an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM® Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and...

PowerBait® MaxScent baits release a super-charged scent field, attracting fish in a way never before seen. With ultra-realistic texture and natural matte colors to fool the hardest to catch fish,...

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition.Package of 5Realistic appearanceSoft and saltyStored in...

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition. Package of 20 Salt impregnated Ribbed...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrawfish is a super ultralight version of the legendary Wee Crawfish. Like all of the baits in the Rebel microCritter...

This lure spells big trouble for fish and big fun for fishermen.The Rebel® microCrickhopper is a super ultralight version of the classic Rebel Crickhopper. Like all of the baits in the Rebel...

A hard, U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a panicky swimming action and produces a vibrating,...

If you want to catch fish, use the Bill Lewis's Magnum Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks...

The Swim'n Dinger is a heavily salted, slow-sinking bait with a paddle tail that swims in an exaggerated side-to-side motion. The design of the Swim'n Dinger allows this bait to swim during the...

The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.Package of 10JerkbaitBaitfish...

If you want to catch fish, use Bill Lewis's Rat-L-Trap® lure! Lipless crankbait with shad-like profile Lifelike details Loud interior rattle imitates baitfish Eye-catching wiggle Hooks...

A very compact, small and heavy bait, the Yamamoto® Flappin' Hog® is the perfect choice for a jig trailer. Package of 7 Heavy, compact body Use it Texas or Carolina rigged Ideal for flipping and...

The Kut-Tail is perfect for finesse fishing techniques like drop-shotting and light Texas rigs.Package of 10Durable soft bait with unique tail design Tapered body Great for finesse fishing...

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it...

Jigs are a top bass bait throughout the year and it's never a bad choice to use one. Jigs are great in cold water, when slow presentation is essential, or in delicate situations when bass are...

The Yo-zuri® 3DB Pencil™ is a top-of-the-line, topwater, walk the dog-style lure. The internal 3D prism finish or new painted finish and rear placement, one-knock cadence rattle gives this lure its...

There are lots of lures that look like a crayfish when they’re sitting still, but they don’t move like a crayfish. Until now, that is! In addition to looking exactly like a real crayfish in every...

The Yo-Zuri® 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It's the only Yo-Zuri jerkbait designed with flat sides, which make it perfect for stop-and-go retrieves, or a pause...