Baits

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait. The Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit-windy days, thick slop and finicky fish that have...

The Booyah® Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest frog-walking action in open water and a nice finesse scooting action over the slop. Its flow-thru design drains the lure...

Weightlessly gliding left and right across the surface, the LiveTarget® frog has all the attributes to attract big fish. Anatomical accuracy, detailed color and effortless action make this a first to the market, elevating the thrill of topwater fishing...

The KVD Jerkbait has the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickel hooks for that action that only a KVD Jerkbait can give. Jerk on slack...

The 3DS Minnow is a tournament-level hard bait that has a tight wiggle action when fished with a straight retrieve. This flat-sided bait, when fished in a twitch-pause-retrieve style, produces an erratic action unlike any other jerkbait. Its molded-in...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action.This FlatFish is a shallow to medium diving plug designed to catch a wide...

The LiveTarget® Yellow Perch is a deadly tool for targeting most freshwater gamefish. All models are built with a strategic internal weight transfer system which also acts as an attractive low frequency rattle. Seasoned anglers will value the added...

So detailed and realistic, the LiveTarget® Rainbow Smelt will soon have hard core bass and walleye anglers pumping with adrenaline. The ultimate stick bait, this tool has it all - weight transfer system, rattle chamber, suspension capabilities, speed...

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala® introduced the effective CountDown® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any...

Escape Little Twin™ is a sized down Escape Twin™. It inherits the same reaction bite enticing sharp action and big fish attracting volume. Technically it is downsized, but the large twin paddles and 4 reverse set legs thrash around for...

The LiveTarget® Pumpkinseed performs like no other hardbait when bass, walleye and Northern pike are targeting schooling sunfish. This flat-side crankbait has an authentic profile and precise swimming action that is so accurate it is in a league of its...

The BX™ Minnow, like the BX Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. One-of-a-kind pieces, the actions and the durability are truly unmatched. Plus the finishes are the most...

The BX™ series from Rapala® lets anglers have the lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based...

The Ultra Light Crank is designed to offer big action in a small bait. Its size 3 body dives to eight feet and delivers an enticing wobbling and rolling action. Freshwater lureBuoyant body easily backs out of cover when pausedSmall in size, but weighted...

Kalin's® Salty Lunker Grub's precise and proven design provides maximum action at ultra-slow speed. Package of 10 Precise, proven design provides maximum action at ultra-slow speed Remains super soft, yet tough, in cold water temperatures Made in USA

The Escape Twin™ is based on the proven success of the Escape™ model to incite reaction bites with sharp action, plus extra volume to increase its appeal. The extra volume-up parts move quickly on fall and lift to incite reaction bites. They...

This lure can be rigged and fished in a variety of ways and has a fall that will drive fish wild!Package of tenSalt-impregnatedSmooth-and-even fall ratePackage of ten weight: 0.23 lb.Made in USA

The D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is thicker and heavier so when you kill the bait, it sinks level and gives a little shimmy. It will work...

The Jointed Deep Husky Jerk swims with the classic Rapala® wounded-minnow wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting the bait. Fish hang on longer for more positive hook sets, and the more a fish bites the more scent is dispersed into the water.Package of ten soft baitsUnique...