Baits

Berkley® worked with the Pros to design multiple sizes of Flicker Shads® to match the hatch. The unique action creates a Flicker that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Perfect as a starter pack, the Delta Gamefish Kit includes a wide assortment of different lures. It's ideal for lake or pond fishing. Spinners Lures Plastic grubs

The Delta Grub Kit includes a huge assortment of grubs and jig heads. Different colored grub bodies Weighted jig heads with hooks

Catch bigger fish today with the Original Fat Job. Package of 10 soft baits Varied ribbing along body Bang® scent encourages fish to hold on longer Liquid salt infused Perfect for flipping, pitching and more

The extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish. Berkley® Gulp! truly is the next generation in soft bait. Package of 12 Perfect for jig or drop shot Expand your strike zone with Gulp! scent dispersion Rig...

A perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular and versatile 10X Tough ElaZtech® finesse baits and ShroomZ™ jigheads. Each kit includes Finesse TRD™, TRD...

By overwhelming customer demand, the 3.5" Pro CrawZ™ equips anglers with an upsized version of the popular TRD CrawZ™. Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish’s natural defensive posture...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the Z-Man® Goat™ series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The Goat's segmented, slightly...

The Shaman is an innovative high performance lure created by anglers, for anglers. Topwater lure Ultra splash popping action Feather-dressed trebble hook Easy to cast

The Molix® Supernato Baby is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water and that also works at a variety of depths...

The Supernato Beetle comes from an intuition of Mike "Ike" Iaconelli, Elite Pro Angler and Bassmaster Classic Champion, and was designed by Molix® in Italy. Built with a special soft body and strong double hook for easy hook-up, the Supernato Beetle's...

Fishermen and women will find the Rabid Craw to be the ultimate soft plastic companion whether on a Texas rig, Carolina rig or Drop shot. Incredibly durable and lifelike, its specially designed hand tied fur claws pulsate at even the slightest rod...

Compared to traditional soft plastic lures, Rabid Bait's® revolutionary finesse action worms, with embedded hand-tied fur, are softer, more flexible and have loads more action. Made from a material that offers a distinct floating advantage, Shaker Worms...

The Dyna Response™ is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape that generates powerful vibrations and quick start-up action. The...

Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not...

The Vapor Shad has Bass Assassin's® Combo Bang® scent and liquid salt infused in them, so you know they work. Package of 10 soft baits Bang scent encourages fish to hold on longer Liquid salt infused Jerkbait Belly slit

Take your flippin' game to the next level with this creature bait. Package of seven soft baits Vertical appendages for better action Versatile tail - leave solid or split

Berkley® PowerBait® makes novice anglers good and good anglers great. Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer...

The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth and smallmouth bass for both open water and ice fishing. Its compact profile, fast sinking / swimming action on the fall, and...

The Big Gabot™ features a Catamaran Mouth™ design (to power easy splash-walking action) and upgraded hooks, body size and weight for heavy cover situations. Carefully selected body material offers optimal balance between structural...