Baits

The Googan Squad® Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you walk the dog, keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop, while...

The Filthy Frog from Googan Squad® is a hollow-bodied topwater bait that cleans up in the slop. Its weedless design allows you to drag this bait through the thickest cover, and the bait's narrow-body presents a perfect frog profile. The Filthy Frog is...

Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless...

The PowerBait MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The PowerBait® MaxScent™ line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The 3DB 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish. The lure's large round buoyant body and lip design helps you crank and bump over structure and eliminate snags. Tough and...

Rainbow Smelt are common forage to Northern game fish such as walleye, salmon, trout, and smallmouth bass. Smelt are mostly found in Northern reservoirs and in and around the Great Lakes. The Jerkbait hosts a weight transfer, suspends and has a deep...

The Shaker® is the product of several years of designing, prototyping, tank testing, field testing, and design tweaking. Its tail action is unique. Instead of just the wobbling tail common to such lures, the The Shaker features action that swims the...

Flaunting flattened, monster-sized flapper claws, the Hella CrawZ® is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech® structure, so buoyant the claws float up and wave...

The LiveTarget™ Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod...

The Whopper Plopper is one of the best topwater lures on the market. The reason why it's a great catching lure is because of the low frequency pressure waves the lure is producing. This unique sound invites any nearby predator fish for dinner. Short,...

Made of anew extremely soft, flexible and floating Molix Formula™, the Stick Flex is cut-resistant and enriched with salt and shrimp scent. It's a finesse bait with an extremely effective finesse action on multiple types of rigs such as Wacky-rig,...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. It's finished off with ABS plastic covering for ultimate durability and hyper realistic and...

Packed with features from head to tail, the 6" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake. This beast is great on a Texas rig,...

Packed with features from head to tail, the 4.65" Trench Hawg's unique shape and flange create a ton of water displacement, which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake. This beast is great on a Texas...

The Explode Toad is Googan Baits® take on a soft plastic topwater buzz frog. Using their patented flange, the Explode Toad is able to create explosive topwater action while maintaining a slow retrieval speed across the top of the water. It is best to...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 4.8" Saucy Swimmer on a light...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 3.8" Saucy Swimmer on a light...

The in-line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the 3.3" Saucy Swimmer on a light...

The Googan Baits® Rattlin' Ned will help you bring the noise. Each Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a...