Baits

This versatile lipless crankbait is ideal for casting, ripping through cover, or jigging off bottom. The Snare's slender profile is belly weighted for long casts and a stable swimming action on the...

Classic Rapala® wounded-minnow action, durable plastic body construction, and loud rattles make the Harvest Shad ideal for targeting your favorite gamefish in any situation.Durable plastic body and...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body and balanced weight ensure long...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.Extremely durable, super TPE materialPerfect for finesse situationsExtra salt and scent provide...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

The Swag™ LT Swimbait combines a wide, stable swim action with a versatile over/under Line-Through (LT) harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech®, it slides up the line...

The Fuzzy TRD™ adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits.Package of 4Designed for Ned, Neko,...

The Z-Man® Fuzzy NuggetZ™ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech® body offers versatile rigging and unmatched...

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below...

Based on Savage Gear's® wildly popular 4Play Pro, this new lure comes with a five-piece segmented body that gives it a remarkably fish-like S-curve action upon retrieve. Like most Savage lures, its...

Two years of testing, tunning, and development have produced the best performing glide bait in its category. The 3D Glide Swimmer's fine tuned action will quickly make it a favorite of anglers throw...

Shad are large baitfish targeted by a multitude of gamefish. The Savage Gear® Gizzard Shad features an all new swinging treble hook harness that let anglers choose if they want the hook buried in the...

Bass Mafia® knows how to create some of the best topwater baits bringing the heat, and the folks at Googan Baits® knew the Squad needed this one in the arsenal. The Bass Mafia Cannonball Poppin' Frog...

When the bite gets tough - cold fronts roll in or fishing pressure peaks - hardcore swimbait anglers need a reliable option that still draws big strikes. Enter the KGB Lil Guy. Designed for those...

The Googan Baits® Scuddle Bug is a finesse-focused line-through swimbait designed to perfectly imitate a scurrying, fleeing crawfish. Built with lifelike details and an incredible swimming action,...

Z-Man® Fuzzy BugZ™ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech® body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands...

The Yo-Zuri® Pro Series Glide Bait is a Japanese designed chopping style single jointed glide bait. Designed in conjunction with Yo-Zuri's top US BASS and MLF pro staff, this bait gives anglers an...

The Bodega isn’t just another creature bait - it's a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5", the Bodega delivers a powerful profile and lifelike action...

From ultra-finesse panfish fishing to big-bait trophy hunting, the Panorama is built to do it all. This incredibly lifelike soft plastic mimics natural forage with unmatched realism, making it deadly...