Baits

This versatile pencil popper can be fished with a stop and pop, walk the dog or skipping action on a fast retrieve. Perfectly weighted for long distance casting, the Surface Cruiser™ is an ideal surf lure for striped bass, bluefish, jack crevalle...

The Yo-Zuri® 3D Squirt™ is one of the most realistic hard bait squid imitations on the market. The Yo-Zuri brand skirt, found on each bait, adds to the irresistible wide swimming action. Designed to be cast or slow trolled for near-shore or offshore...

The Bull Pop™ lure has been redesigned with added features -and a lower price point! Perfectly weighted for long distance casting, the Bull Popper is ideal for surf casting for striped bass, jack crevalle or roosterfish or for casting to breaking...

The Hydro® Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure is perfectly weighted for long distance casting. It's ideal for surf or inshore fishing for striped bass, bull redfish, trophy snook...

Yo-Zuri® is proud to announce the introduction of the new and improved Hydro® Popper. This compact topwater popper features an extra wide mouth which causes a very large splash which draws fish in from long distances. Perfectly weighted for long distance...

The Yo-Zuri® Mag Minnow™ floating lure allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when cast and slow retrieved, but can also be twitched and...

The Crystal Minnow™ Deep Diver premium classic reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait creates a tight wiggling pattern that perfectly mimics the action of a...

Yo-Zuri's® Crystal Minnow™ floating premium classic prism finish reflects all subsurface light, even in murky water. There are several successfully proven methods for fishing this well-known bait, including a retrieve-and-pause, slow to moderate...

The Crystal 3D Minnow™ Deep Diver’s patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait creates a tight wiggling...

The Yo-Zuri® Crystal 3D Minnow™ Magnum's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. Built with a tough through-wire construction and 3x super tin hooks, the Magnum is designed to...

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for fishing this well-known bait, including a retrieve and...

The 3DS Minnow 4" features a unique diamond-shaped lip that causes the bait to run true even in strong currents or when fishing from an elevated position. This flat-sided hard bait has a tight wiggle action on a straight retrieve, and when fished in a...

The Mag Darter™ allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique inverted cupped face that is often confused for a topwater lure. The unique lip design...

The Bomber® Saltwater Long Shot slender minnow bait was engineered to maximize four main characteristics that make up a fish-catching machine. First, an internal weight transfer system allows the rattle to roll to the tail end of the bait on the cast,...

This versatile, long casting bait is designed for a fast, ripping style retrieve that produces erratic side-to-side swim action. It features a weight transfer system for easier, longer casts, realistic scale pattern and 3-D eyes, and heavy duty saltwater...

Salt Pro Minnow is a versatile, long casting bait that's designed for a fast, ripping style retrieve. It produces an erratic side- to-side swim action to draw predator's attention. Sinking saltwater lure Weight transfer system for easier, longer...

The Super Spook XT is the legendary Heddon® topwater plug you know, with classic action and built extra-tough for saltwater! What sets this model apart from other Zaras is its super stout hardware system, from line ties to hooks, all designed to stand...

A dream to cast on heavy inshore and medium heavy offshore gear, the simple Dog Walker has been carefully tuned for easy walk-the-dog action with minimal effort. It features multiple rattle chambers for extra sound and vibration, tuna-grade thru-wired...

Swimming just below the surface, walk-the-dog anglers can use this incredibly effective technique anytime, anywhere. Chop, wind, even rough water can't stop the SubWalk®. Unique lateral tail fin adds extra glide and stability to action. Slow-sinking on...

At Roberts®, they noticed the Bounder, weighing 1-3/4 oz., seemed to cast as well as the heavier Rangers on big surf outfits. They liked the slower retrieve speeds available with this lure when targeting stripers. This led to experimenting with weight...