Baits

Shimano's® unique Jet Boost™ technology within the Current Sniper™ Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water...

Featuring a sand eel-like slim shape design, Shimano's® Current Sniper™ sinking stickbait offers exceptional casting distance from their unique Jet Boost™ technology. By allowing the internal weight to slide back during the cast and then...

Designed by Fishing Hall of Fame inductee, Bill Siemantel, and built by Spro®, the 6" is a more compact model its hugely successful brother, the 8" BBZ-1 Trout .They say size maters - and sometimes that size needs to be smaller. Largemouth, snook, reds...

The aggressive side-to-side X-Rap® Twitchin' Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. The lure's slow sinking allows a glide and drop technique that lands...

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. It's fished with a fast, steady retrieve that results in a strong rolling and wobbling...

This topwater bait features an exclusive design that radically alters the action of the lure. A V-Rap® body design, combined with tail-weighted balance, allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line...

This heavy-duty, high speed trolling lure is built for battling large predators. The translucent body, internal scale pattern, flash foil and distinct high-frequency rattle combine to create attraction like no other. Heavy-duty through wire construction...

This plug is most effective when cast in the current and immediately jump start with a moderate jerk of the rod tip to get the plug to bite and start its decent. Follow with a slow steady retrieve as the plug works from side to side for about ten to...

With its large profile and seductive side to side Walk The Dog action, the Madd Mantis® Plank is a topwater lure you'll when you head out to sea. Strong and resilient, injection molded ABS plastic Two chambers fused together using sonic welding...

This versatile pencil popper can be fished with a stop and pop, walk the dog or skipping action on a fast retrieve. Perfectly weighted for long distance casting, the Surface Cruiser™ is an ideal surf lure for striped bass, bluefish, jack crevalle...

The Yo-Zuri® 3D Squirt™ is one of the most realistic hard bait squid imitations on the market. The Yo-Zuri brand skirt, found on each bait, adds to the irresistible wide swimming action. Designed to be cast or slow trolled for near-shore or offshore...

The Bull Pop™ lure has been redesigned with added features -and a lower price point! Perfectly weighted for long distance casting, the Bull Popper is ideal for surf casting for striped bass, jack crevalle or roosterfish or for casting to breaking...

The Hydro® Pencil has been redesigned with added features and a lower price point. This versatile walk the dog style lure is perfectly weighted for long distance casting. It's ideal for surf or inshore fishing for striped bass, bull redfish, trophy snook...

Yo-Zuri® is proud to announce the introduction of the new and improved Hydro® Popper. This compact topwater popper features an extra wide mouth which causes a very large splash which draws fish in from long distances. Perfectly weighted for long distance...

The Yo-Zuri® Mag Minnow™ floating lure allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when cast and slow retrieved, but can also be twitched and...

The Crystal Minnow™ Deep Diver premium classic reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait creates a tight wiggling pattern that perfectly mimics the action of a...

Yo-Zuri's® Crystal Minnow™ floating premium classic prism finish reflects all subsurface light, even in murky water. There are several successfully proven methods for fishing this well-known bait, including a retrieve-and-pause, slow to moderate...

The Crystal 3D Minnow™ Deep Diver’s patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait creates a tight wiggling...

The Yo-Zuri® Crystal 3D Minnow™ Magnum's patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. Built with a tough through-wire construction and 3x super tin hooks, the Magnum is designed to...

Crystal 3D Minnow’s™ patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There are several traditionally successful methods for fishing this well-known bait, including a retrieve and...