Baits

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureSleek, tapered designTail...

As in the larger Needlefish, a slow, steady retriever that undulates with the current is a killer on Stripes. A direct tie to your leader mono will increase its effectiveness, so resist the urge to burden this offering with snaps and swivels. Wooden...

The key here is to vary the speed, even letting it come to a rest on occasion. Impart only enough rod tip action to splash the water and create the audible gurgle. The most common error in fishing Poppers is to overdue the rod action. Only a twitch is...

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureCustom eyesHeavy...

Let the current do most of the work, and vary your retriever as you move the bait through different types of water. An occasional jerk of the rod tip that causes the plug to spurt or splash lightly can be very effective. At night however, a steadier...

Let the current do most of the work, and vary your retriever as you move the bait through different types of water. An occasional jerk of the rod tip that causes the plug to spurt or splash lightly can be very effective. At night however, a steadier...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure.More record fish have been caught with Rapalas than any other lure.Saltwater lurePlastic lipAnti-broach designRust-resistant hardwareVMC®...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure. More record fish have been caught with Rapalas than any other lure. Saltwater lureMetal lipAnti-broach designRust-resistant hardwareVMC®...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel® Jumpin’ Minnow. This slender topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish...

The Rebel® Jointed Minnow, commonly referred to as a broke-back minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways - slowly...

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. The tough lure features a trio of super-sharp saltwater grade hooks and hardware. Realistic finish Topwater Heavy-duty...

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an action and sound that will elicit strikes from pressured bass. Designed to deliver super-long castsConcave...

A 69-pound, 15-ounce world record muskie is testimony to the Jointed Pikie's ability to lure and capture trophy fish. Jointed fishing lure Dives up to 7' on a retrieve Trolls to 11' Saltwater treble hooks Hook size: 1/0 Suggested use: Pike, striper,...

The Creek Chub® Striper Strike delivers long casts, unsurpassed durability and trophy-tough hardware. Long-casting Subsurface Great when fishing surf or below dams Designed for quick retrieve, like escaping baitfish Saltwater hooks Suggested use:...

This is the do-everything topwater lureThe Rattlin' Saltwater Chug Bug® is the big brother to the Rattlin' Chug Bug®. It has a bigger profile for saltwater fishing, more saltwater specific color patterns, a teaser tail, and VMC® Perma steel hooks to get...

The X-Rap® Magnum® has all the life-like scale detail and selections from the incredible patterns of the original X-Rap. The massive diving-lip takes the X-Rap Magnum deep - unassisted. Nothing to hinder the action. These run perfect right out of the...

The exaggerated action of the jointed body allows a slower retrieve to trigger sluggish or finicky fish. Near neutral buoyancy, with a slight rise, provides a very natural wounded-minnow action. Combine it with the X-Rap® finish, and no fish is safe...

Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude that these baits are known for. Built to withstand saltwater fisheries with Perma Steel® 3X hooks, this lure can be cast or trolled. Rip it for xtreme,...

Slug-Go® is precision balanced to produce the erratic, injured prey action that draws instinctive strikes from all predatory fish. Package of soft stick baits Erratic, strike triggering, injured baitfish action Darts and quivers Suggested use: Bass,...