Baits

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic swimmin' flash foil for added visibility and I-Bolt...

One of Roberts Lures® original designs, the Ranger is their most popular lure. The unique surface action of the Ranger is effective for a myriad of species around the globe including Bluefish, Roosterfish, Stripers, Jack and, Giant Trevally. Cast in the...

At Roberts®, they noticed the Bounder, weighing 1-3/4 oz., seemed to cast as well as the heavier Rangers on big surf outfits. They liked the slower retrieve speeds available with this lure when targeting stripers. This led to experimenting with weight...

The 1-3/4 oz. Bounder is a modified Ranger designed for the lighter surfcasting outfits. The lure is somewhat flatter than the Ranger. This enables a slower retrieve, while retaining the desired slip / slide surface action. It can still be retrieved very...

Yo-Zuri® is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. It's designed with the same body shape and deadly action of the Yo-Zuri 3DS Minnow, but with saltwater color patterns and top of the line saltwater...

The Peppy is designed for quiet water fishing such as rivers and estuaries. While Roberts Lures® had salt and brackish water scenarios in mind, this lure's use on fresh water ponds and lakes for bass and pike is a natural. The lure is basically a...

One of Roberts Lures® original designs, the Ranger is their most popular lure. The unique surface action of the Ranger is effective for a myriad of species around the globe including Bluefish, Roosterfish, Stripers, Jack and, Giant Trevally. Cast in the...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Favorite for all saltwater species when targeting big fish and...

The desired action is one of no action but the waters current. A slow, steady retriever at or just below the surface will produce a symmetrical V-wake that will obtain the desired result. Strikes are much less dramatic than on other lures, so pay...

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureSleek, tapered designTail...

As in the larger Needlefish, a slow, steady retriever that undulates with the current is a killer on Stripes. A direct tie to your leader mono will increase its effectiveness, so resist the urge to burden this offering with snaps and swivels. Wooden...

The key here is to vary the speed, even letting it come to a rest on occasion. Impart only enough rod tip action to splash the water and create the audible gurgle. The most common error in fishing Poppers is to overdue the rod action. Only a twitch is...

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureCustom eyesHeavy...

Let the current do most of the work, and vary your retriever as you move the bait through different types of water. An occasional jerk of the rod tip that causes the plug to spurt or splash lightly can be very effective. At night however, a steadier...

Let the current do most of the work, and vary your retriever as you move the bait through different types of water. An occasional jerk of the rod tip that causes the plug to spurt or splash lightly can be very effective. At night however, a steadier...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure.More record fish have been caught with Rapalas than any other lure.Saltwater lurePlastic lipAnti-broach designRust-resistant hardwareVMC®...

Year after year, IGFA records show that the Rapala® Magnum® is the world's number one saltwater hardbodied lure. More record fish have been caught with Rapalas than any other lure. Saltwater lureMetal lipAnti-broach designRust-resistant hardwareVMC®...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel® Jumpin’ Minnow. This slender topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish...

The Rebel® Jointed Minnow, commonly referred to as a broke-back minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways - slowly...

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. The tough lure features a trio of super-sharp saltwater grade hooks and hardware. Realistic finish Topwater Heavy-duty...