Baits

At Roberts®, they noticed the Bounder, weighing 1-3/4 oz., seemed to cast as well as the heavier Rangers on big surf outfits. They liked the slower retrieve speeds available with this lure when targeting stripers. This led to experimenting with weight...

The Flying Popper™ is a narrow-necked popper with greater casting distance and action. Shaped for castability and versatility, from still to rough waters, it's aerodynamically engineered to increase casting distance and experience tuned actions...

For more than a half a century the world has known that the Heddon® Spook is one of the finest topwater walk-the-dog lures on the market, and despite the countless copies, none captured lightning in a bottle like the Spook. Now anglers can add another...

Salt Pro Minnow is a versatile, long casting bait that's designed for a fast, ripping style retrieve. It produces an erratic side-to-side swim action to draw predator's attention.Floating saltwater lureWeight transfer system for easier, longer...

Born in 1956, the Striper Swiper has caught millions of fish since its conception almost 60 years ago. Don't let the name fool you - it's deadly on all species of fish.Great casting popperWeighted tailTwo treble hooksSuggested use: Redfish, tarpon,...

The Atomizer has a unique top water action that makes an incredible amount of noise and creates a surface commotion simulating a predator attacking schooling baitfish. It can also be fished effectively as a sub-surface swimmer.Creates loud topwater...

One of Roberts Lures® original designs, the Ranger is their most popular lure. The unique surface action of the Ranger is effective for a myriad of species around the globe including Bluefish, Roosterfish, Stripers, Jack and, Giant Trevally. Cast in the...

Inshore or offshore, this thing takes a pounding and keeps on doing the tight wounded wiggle that made it famous. No king, cuda, blue or shark can put a dent in its hyper-modulus polycarbonate body. And for the utmost in penetration, strength and...

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic swimmin' flash foil for added visibility and I-Bolt...

One of Roberts Lures® original designs, the Ranger is their most popular lure. The unique surface action of the Ranger is effective for a myriad of species around the globe including Bluefish, Roosterfish, Stripers, Jack and, Giant Trevally. Cast in the...

At Roberts®, they noticed the Bounder, weighing 1-3/4 oz., seemed to cast as well as the heavier Rangers on big surf outfits. They liked the slower retrieve speeds available with this lure when targeting stripers. This led to experimenting with weight...

The 1-3/4 oz. Bounder is a modified Ranger designed for the lighter surfcasting outfits. The lure is somewhat flatter than the Ranger. This enables a slower retrieve, while retaining the desired slip / slide surface action. It can still be retrieved very...

Yo-Zuri® is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. It's designed with the same body shape and deadly action of the Yo-Zuri 3DS Minnow, but with saltwater color patterns and top of the line saltwater...

The Peppy is designed for quiet water fishing such as rivers and estuaries. While Roberts Lures® had salt and brackish water scenarios in mind, this lure's use on fresh water ponds and lakes for bass and pike is a natural. The lure is basically a...

One of Roberts Lures® original designs, the Ranger is their most popular lure. The unique surface action of the Ranger is effective for a myriad of species around the globe including Bluefish, Roosterfish, Stripers, Jack and, Giant Trevally. Cast in the...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Favorite for all saltwater species when targeting big fish and...

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureSleek, tapered designTail...

As in the larger Needlefish, a slow, steady retriever that undulates with the current is a killer on Stripes. A direct tie to your leader mono will increase its effectiveness, so resist the urge to burden this offering with snaps and swivels. Wooden...

The key here is to vary the speed, even letting it come to a rest on occasion. Impart only enough rod tip action to splash the water and create the audible gurgle. The most common error in fishing Poppers is to overdue the rod action. Only a twitch is...

The most effective retriever: point the rod tip at the plug and induce some rapid up-and-down tip action - not violently but steady, at the same time reel slowly to make plug dance from side to side on the surface.Wooden lureCustom eyesHeavy...