Baits

Hogy® Original series soft baits are designed for a variety of top-water rigging methods.Package of 4Ultra-top shelf plastic for industry leading actionRigging channel for a variety of top-rigging optionsSignature-rigging slot accommodates all types for...

Hogy® Original series soft baits are designed for a variety of top-water rigging methods.Package of 5Ultra-top shelf plastic for industry leading actionRigging channel for a variety of top-rigging optionsSignature-rigging slot accommodates all types for...

The original high speed trolling hard bait, Bonita has been redesigned with upgraded! The Bonita lure boasts Yo-Zuri's® patented color change technology on the top of the bait and a smooth scale pattern on the sides. Featuring a patented Power Body, flat...

The Tandem Diamond Cape Cod Sand Eel Jig Head's body is made with pure sand eel oil.One rigged lureUses 7" mini rat tail or 7.5" mouse tailWeightedStrong saltwater hookContains leadMade in USA

Bill Hurley's Cape Cod Sand Eel Mini Rat Tail is made with pure sand eel oil.Package of 10Thin profileMade in USA

Bill Hurley's Cape Cod Sand Eel Mouse Tail is made with pure sand eel oil.Package of 10Thin profileMade in USA*Photo represents the product. Actual color may vary.

The P-Line® Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly life-like finish. The oblong shape and sharp cuts on the side allow for an erratic action when jigged. This action will trigger strikes from a number of...

Replacement Swim Bait Bodies are made from a combination of mackerel oil and sand eel oil.Package of threeReplacement pieceSoft bait

The Swim Bait is made from a combination of mackerel oil and sand eel oil.Soft baitOwner® 3xxx hook on 2.5 oz. and 3.6 oz. lureDouble-forged custom hook on 5 oz. lureReplacement pieces available

The patented deadly Santiti® Tube Lure catches all kinds of saltwater gamefish. This 24" tube lure is attractive to all gamefish including: Striped bass Bluefish Yellowfin tuna Blackfin tuna Bluefin tuna Bonito King...

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water.Package of sixAbsolutely lethal on red...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.The new Gulp! Alive!...

Berkley® Gulp!® looks alive, feels alive and tastes alive. When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.Package of sixLooks, feels and smells like live sand eelsRig it...

Bill Hurley's Cape Cod Sand Eel Mini Rat Tails is made with pure sand eel oil and features a thin profile. Eight bodies with thin profile One jighead Owner® hook Made in USA

The Berkley® PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water.Pre-rigged with two extra-sharp black...

This jig has a highly polished nickel finish with separate eye and O'Shaugnessy hook.Package of 3Great for saltwater and freshwater ice fishingSuggested use: Mackerel, weakfish

Whether you're fishing in freshwater or out fishing offshore, every fisherman needs tackle they can count on. And fishermen have been counting on Bead® Tackle since 1929.Stainless steel end ringsEight points of reflective surfaceHighly polished nickel...

With a tail design that provides a swimming action fish can’t resist, the Got-cha® is bound to get hit!Package of tenSoft bait lurePacked in printed zip-loc worm bagGreat for either saltwater or fresh water

Anglers asked Acme® for a lure that would match the hatch when predators were feeding on slender-bodied bait fish such as sand eels, anchovies, silversides, candlefish, or smelt.The answer is the Kastmaster XL! Precision machined, the Kastmaster XL is...

Bill Hurley's Cape Cod Sand Eel Mouse Tail is made with pure sand eel oil and features a 3X strong hook. One rigged lure with sandeel jighead Four additional bodies Custom double forged heavy wire saltwater hook Made in USA