Baits

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any...

The DTX Minnow 8" is a revolution in trolling minnows, featuring patented Nomad® Autotune, Gorilla through wire and Hydrospeed advanced design technology. The unique body shape design creates a...

Ideal for targeting various species feeding on oversized forage, this massive topwater draws fish in from a distance. Based on Hogy's® popular Charter Grade Slider Series, this floating topwater lure...

Designed with intent, the Coastal Series Popper is made to get the job done! Precision-molded body Long-lasting epoxy finish Super-realistic body design Extra-strength shanks Oversized 3D...

Designed with intent, this popper is made to get the job done! Precision-molded body Long-lasting epoxy finish Super-realistic body design Extra-strength shanks Oversized 3D eyes Ultra-durable split...

A modern take on traditional trolling tubes for striped bass fishing, the Hogy® Perfect Tube is a tested and proven design with top shelf components and features not found in any other trolling tube...

With its large profile and seductive side to side Walk The Dog action, the Madd Mantis® Plank is a topwater lure you'll when you head out to sea. Strong and resilient, injection molded ABS...

While the Madd Mantis® Duck sinks, when retrieved its face brings the lure to the surface. While the face is cupped and it can be worked as a popper, it really shines when retrieved slowly, acting...

The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too heavy to throw all day, and doesn’t break the bank...

The Bone is a topwater classic style spook lure where if used properly, it will walk the dog on the surface. Walk The Dog is a deadly action that zig zags from left to right when twitched with your...

The Vertrex Swim Soft Vibe is the first lure of its kind that swims when sinking and vibrates when lifted - perfectly imitating a lifelike swimming baitfish. It's fitted with ultimate BKK® hooks so...

The Shikari 145 is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides backward into the tail when casting to maximize distance,...

The Madscad Slow Sink features Nomad Design's® Auto Tune system to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

This squid imitation is da' bomb for fish feeding on squid the world over. Package of 3 Realistic movement Attention grabbing eye and tentacles Made in USA * Hook sold separately

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see from a...

Designed for finicky fish feeding on small baits, the Hard Snax™ Peanut is also able to be launched into the fray. Metal body design Attention grabbing eye and scales 3x strong single hook Long...

A great choice for targeting false albacore, Hard Snax™ can also be used for stripers and other inshore species. Metal body design Long casting Attention grabbing eye and scales 3x strong treble...

Feed The Fish® with Super Snax™. This soft plastic is effective for almost all inshore and offshore species.Package of 4Durable soft plasticGreat for distance castingRealistic movementEye-catching...

Feed The Fish® with Albie Snax™. This soft plastic has been proved effective for false albacore, stripers, rluefish, redfish, and other inshore fish. They're also great for small tuna.Package of...

Die cast in lead, the Cod Jig is nickel plated with a full spring stainless steel wire harness for the long term corrosion-resistance. Its heavy construction can withstand even the strongest halibut...