Baits

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any speed. In addition, it will glide from side to side when...

A new larger twitch / glide style bait for the Yo-Zuri® line-up, the Hydro Twitchbait. At 6" and 2-7/8 oz. and with its deep body, this lure has the profile needed to attract big gamefish species. It casts extremely well, with no tumble even in the wind,...

The DTX Minnow 8" is a revolution in trolling minnows, featuring patented Nomad® Autotune, Gorilla through wire and Hydrospeed advanced design technology. The unique body shape design creates a distressed baitfish swimming action, and the concealed...

Ideal for targeting various species feeding on oversized forage, this massive topwater draws fish in from a distance. Based on Hogy's® popular Charter Grade Slider Series, this floating topwater lure offers easy-to-impart walk-the-dog action with slight...

Designed with intent, the Coastal Series Popper is made to get the job done! Precision-molded body Long-lasting epoxy finish Super-realistic body design Extra-strength shanks Oversized 3D eyes Ultra-durable split rings VMC® hooks For a smaller popper,...

Designed with intent, this popper is made to get the job done! Precision-molded body Long-lasting epoxy finish Super-realistic body design Extra-strength shanks Oversized 3D eyes Ultra-durable split rings VMC® hooks For a larger popper, see Intent...

A modern take on traditional trolling tubes for striped bass fishing, the Hogy® Perfect Tube is a tested and proven design with top shelf components and features not found in any other trolling tube. Made with premium latex tubing, the heart of the Hogy...

With its large profile and seductive side to side Walk The Dog action, the Madd Mantis® Plank is a topwater lure you'll when you head out to sea. Strong and resilient, injection molded ABS plastic Two chambers fused together using sonic welding...

While the Madd Mantis® Duck sinks, when retrieved its face brings the lure to the surface. While the face is cupped and it can be worked as a popper, it really shines when retrieved slowly, acting like a long casting metal lip lure. Under nose tie...

The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too heavy to throw all day, and doesn’t break the bank. What the folks at Madd Mantis® ended up with was a...

The Bone is a topwater classic style spook lure where if used properly, it will walk the dog on the surface. Walk The Dog is a deadly action that zig zags from left to right when twitched with your wrists with slack on the line. Internally, there are...

The Vertrex Swim Soft Vibe is the first lure of its kind that swims when sinking and vibrates when lifted - perfectly imitating a lifelike swimming baitfish. It's fitted with ultimate BKK® hooks so you can fish it straight out of the box. Ideal for...

The Shikari 145 is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides backward into the tail when casting to maximize distance, and then rolls forward when being retrieved to balance...

The Madscad Slow Sink features Nomad Design's® Auto Tune system to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The Auto Tune System allows more movement at the line tie...

This squid imitation is da' bomb for fish feeding on squid the world over. Package of 3 Realistic movement Attention grabbing eye and tentacles Made in USA * Hook sold separately

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never...

Designed for finicky fish feeding on small baits, the Hard Snax™ Peanut is also able to be launched into the fray. Metal body design Attention grabbing eye and scales 3x strong single hook Long casting

A great choice for targeting false albacore, Hard Snax™ can also be used for stripers and other inshore species. Metal body design Long casting Attention grabbing eye and scales 3x strong treble hook

Feed The Fish® with Super Snax™. This soft plastic is effective for almost all inshore and offshore species.Package of 4Durable soft plasticGreat for distance castingRealistic movementEye-catching tailFor ideal set up, pair with Fish Snax® Super...

Feed The Fish® with Albie Snax™. This soft plastic has been proved effective for false albacore, stripers, rluefish, redfish, and other inshore fish. They're also great for small tuna.Package of 6Aerodynically shaped for great castingRealistic...