Baits

Yo-Zuri® is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. It's an inshore, back bay style pencil popper that has a flat bottom and horizontal posture which allows it to have an...

The folks at Berkley® developed Gulp!® Surf Bytes with a new, durable formula targeted towards the surf fishing market. Available in vibrant surf fishing colors, they can be cut-to-size to fit all surf fishing situations, and they can be recharged and...

Hogy's® Charter Grade Squid Jig is designed for balanced visibility in a variety of conditions. It features a unique soft style paint finish which provides a natural feel to the jig body, encouraging squid to grab and hold. Lifelike legs feature 10x...

The Vertrex Swim Soft Vibe is the first lure of its kind that swims when sinking and vibrates when lifted - perfectly imitating a lifelike swimming baitfish. It's fitted with ultimate BKK® hooks so you can fish it straight out of the box. Ideal for...

Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate near the water's surface. This characteristic makes...

These simple sliders have been carefully tuned to swim with a slow side-to-side wobble with minimal effort. Weighing 1.5 oz, they're a dream to cast on inshore and lighter offshore outfits. The Charter Grade Sliders are weighted for a uniform descent...

The Hogy® Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a tried-and-true method that many surf anglers swear by. These slender lures excel at mimicking eels, a favorite prey...

Traditionally known for revolutionizing tuna popping, the Hogy® Mini Chug Popper is equally effective for targeting false albacore inshore. Featuring a large cup face, this popper maximizes water displacement and creates an attention-grabbing splash...

The Madmacs™ is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds - as slow as 5kn all the way up to...

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any speed. In addition, it will glide from side to side when...

A new larger twitch / glide style bait for the Yo-Zuri® line-up, the Hydro Twitchbait. At 6" and 2-7/8 oz. and with its deep body, this lure has the profile needed to attract big gamefish species. It casts extremely well, with no tumble even in the wind,...

The DTX Minnow 8" is a revolution in trolling minnows, featuring patented Nomad® Autotune, Gorilla through wire and Hydrospeed advanced design technology. The unique body shape design creates a distressed baitfish swimming action, and the concealed...

Ideal for targeting various species feeding on oversized forage, this massive topwater draws fish in from a distance. Based on Hogy's® popular Charter Grade Slider Series, this floating topwater lure offers easy-to-impart walk-the-dog action with slight...

Designed with intent, the Coastal Series Popper is made to get the job done! Precision-molded body Long-lasting epoxy finish Super-realistic body design Extra-strength shanks Oversized 3D eyes Ultra-durable split rings VMC® hooks For a smaller popper,...

Designed with intent, this popper is made to get the job done! Precision-molded body Long-lasting epoxy finish Super-realistic body design Extra-strength shanks Oversized 3D eyes Ultra-durable split rings VMC® hooks For a larger popper, see Intent...

A modern take on traditional trolling tubes for striped bass fishing, the Hogy® Perfect Tube is a tested and proven design with top shelf components and features not found in any other trolling tube. Made with premium latex tubing, the heart of the Hogy...

With its large profile and seductive side to side Walk The Dog action, the Madd Mantis® Plank is a topwater lure you'll when you head out to sea. Strong and resilient, injection molded ABS plastic Two chambers fused together using sonic welding...

While the Madd Mantis® Duck sinks, when retrieved its face brings the lure to the surface. While the face is cupped and it can be worked as a popper, it really shines when retrieved slowly, acting like a long casting metal lip lure. Under nose tie...

The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too heavy to throw all day, and doesn’t break the bank. What the folks at Madd Mantis® ended up with was a...

The Bone is a topwater classic style spook lure where if used properly, it will walk the dog on the surface. Walk The Dog is a deadly action that zig zags from left to right when twitched with your wrists with slack on the line. Internally, there are...