Baits

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any speed. In addition, it will glide from side to side when...

Ideal for slick calm days when you need a more finesse approach, the Berkley® Drift Walker provides a subtle action that will trigger even the wariest of fish. Constructed with a slim hydrodynamic profile, the lure produces a long walking stride to...

A new larger twitch / glide style bait for the Yo-Zuri® line-up, the Hydro Twitchbait. At 6" and 2-7/8 oz. and with its deep body, this lure has the profile needed to attract big gamefish species. It casts extremely well, with no tumble even in the wind,...

The DTX Minnow 8" is a revolution in trolling minnows, featuring patented Nomad® Autotune, Gorilla through wire and Hydrospeed advanced design technology. The unique body shape design creates a distressed baitfish swimming action, and the concealed...

The Original Ben Parker Magnum Spoon is a sure winner. It's ready to fish right out of the package! Premium 3/0 Decoy® treble tied with Pearl Flashabou American-made zinc Worth® split rings Size 2 Owner® power swivel

Ideal for targeting various species feeding on oversized forage, this massive topwater draws fish in from a distance. Based on Hogy's® popular Charter Grade Slider Series, this floating topwater lure offers easy-to-impart walk-the-dog action with slight...

Designed with intent, this popper is made to get the job done! Precision-molded body Long-lasting epoxy finish Super-realistic body design Extra-strength shanks Oversized 3D eyes Ultra-durable split rings VMC® hooks For a larger popper, see Intent...

A modern take on traditional trolling tubes for striped bass fishing, the Hogy® Perfect Tube is a tested and proven design with top shelf components and features not found in any other trolling tube. Made with premium latex tubing, the heart of the Hogy...

With its large profile and seductive side to side Walk The Dog action, the Madd Mantis® Plank is a topwater lure you'll when you head out to sea. Strong and resilient, injection molded ABS plastic Two chambers fused together using sonic welding...

While the Madd Mantis® Duck sinks, when retrieved its face brings the lure to the surface. While the face is cupped and it can be worked as a popper, it really shines when retrieved slowly, acting like a long casting metal lip lure. Under nose tie...

The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too heavy to throw all day, and doesn’t break the bank. What the folks at Madd Mantis® ended up with was a...

The Bone is a topwater classic style spook lure where if used properly, it will walk the dog on the surface. Walk The Dog is a deadly action that zig zags from left to right when twitched with your wrists with slack on the line. Internally, there are...

Create some topwater turmoil without creating extreme splashing with the Patchinko! Thanks to its slightly cupped face, this lure provides some popping and welcomed bubbles, even when used with a walk the dog action. The Patchinko SW 140 FL can be used...

The Vertrex Swim Soft Vibe is the first lure of its kind that swims when sinking and vibrates when lifted - perfectly imitating a lifelike swimming baitfish. It's fitted with ultimate BKK® hooks so you can fish it straight out of the box. Ideal for...

The Shikari 145 is a long-casting, shallow diving, slow floating jerkbait with a tungsten weight transfer system. The internal weight slides backward into the tail when casting to maximize distance, and then rolls forward when being retrieved to balance...

The Madscad Slow Sink features Nomad Design's® Auto Tune system to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The Auto Tune System allows more movement at the line tie...

This squid imitation is da' bomb for fish feeding on squid the world over. Package of 3 Realistic movement Attention grabbing eye and tentacles Made in USA * Hook sold separately

A Patrick Sébile design, the Minwaow™ Pro is an engineered advance paddle tail minnow. The lure comes rigged on a weighted EWG 5/0 hook. It was designed for casting and jigging and also great as a trailer bait. The swimming action makes it...

A Patrick Sébile design, the Minwaow™ is an engineered advance paddle tailed minnow. It comes standard rigged on a jighead. The lure's swimming action makes it easy to slow roll deep or wake on top while it's retrieved at a fast speed with...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never...