Baits

Welcome to the world's first dual mode, internally armored, walk the dog style bait. Walk it wide or splash it tight. It's capable of kicking almost two feet off center. Give it a rip followed by a steady retrieve to activate its subsurface hunting mode...

Dark Matter® Pencil Poppers are going to be your go-to pencils to fish with. The internal rattles of these tough plastic lures make noise and function as a weight transfer system. They slice through the wind almost seamlessly and have excellent...

Chug Norris 3-3/4" popper is super easy to pop. It hangs in the water and will not pull out when popped. It has a unique walk-the-dog surface action which allows it to be worked super slow to entice a bite or faster with bigger pops. This popper is all...

The Original, the Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water,...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collaboratively brought to life by Daiwa® pro angler Ryota Segawa and Daiwa's premier design team, the Saltiga...

Get ready to add a deadly new weapon to your tackle box - the ultimate hybrid pencil-popper style bait. It's designed for anglers who live for the heart-pounding, adrenaline-fueled thrill of topwater predation. The Salt Pencil 110F introduces anglers to...

The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the speedsters of the deep. Sleek flat sides create a tight rolling action while the tail keel adds stability at all speeds. Troll the...

Pre-rigged on a super-strong Mustad® UltraPoint™ hook, the Whip-It Eel will attract all sorts of saltwater species. Long, thinly tapered tail Lifelike action PVC rubber Pre-rigged and weighted Can be cast, trolled or jigged Ideal for striped...

The Whip-It Fish is not your average soft-plastic swim bait. The dual action head and paddle-tailed style look so amazing under the water that fish can’t resist. The interchangeable heads come with super strong Mustad® Ultra Point™ hooks and...

The Protail Fly is designed to imitate micro-forage with an ultra-life-like swimming action and profile. Several years in the making, the Hogy® Protail Fly has deep roots from Capt. Mike's time as an Orvis-endorsed fly fishing guide on Cape Cod. These...

The versatile Hydro Monster Shot can be fished from the surface to the bottom, and everywhere in between, in 100+ ft. of water. It's a heavy weighted lipless stick bait, that falls in a horizontal posture, with a side-to-side wobble that perfectly...

Yo-Zuri® is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. It's an inshore, back bay style pencil popper that has a flat bottom and horizontal posture which allows it to have an...

The folks at Berkley® developed Gulp!® Surf Bytes with a new, durable formula targeted towards the surf fishing market. Available in vibrant surf fishing colors, they can be cut-to-size to fit all surf fishing situations, and they can be recharged and...

Hogy's® Charter Grade Squid Jig is designed for balanced visibility in a variety of conditions. It features a unique soft style paint finish which provides a natural feel to the jig body, encouraging squid to grab and hold. Lifelike legs feature 10x...

The Vertrex Swim Soft Vibe is the first lure of its kind that swims when sinking and vibrates when lifted - perfectly imitating a lifelike swimming baitfish. It's fitted with ultimate BKK® hooks so you can fish it straight out of the box. Ideal for...

Shallow-lipped swimming plugs, often referred to as Finnish Swimmers, have been a staple among anglers for generations. These lures are distinguished by their small lip, which allows them to navigate near the water's surface. This characteristic makes...

The Hogy® Needlefish is a classic design crafted with premium plastic, carefully balanced for deadly action. Needlefish-style lures are a tried-and-true method that many surf anglers swear by. These slender lures excel at mimicking eels, a favorite prey...

Traditionally known for revolutionizing tuna popping, the Hogy® Mini Chug Popper is equally effective for targeting false albacore inshore. Featuring a large cup face, this popper maximizes water displacement and creates an attention-grabbing splash...

Dozer is a power-packed soft plastic designed for full-body roll, heavy thump and maximum fish-triggering action, especially when the bite is tough. Built with Titan-RX TPE durability, Reactor UV + Glow visibility and Tracer Scent infusion, it’s...

A twin-tail design with unmatched movement, the Double Down brings unique action to any Jerkshad scenario - twitch it, skip it or glide it. This bait does it all.Durable PVC constructionWide glide and erratic fluttering actionOffset twin tail with wings...