Baits

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast, and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

This is a top end lure made for the angler that is out to land the most, and the biggest, fish. Polished heavy-gauge stainless steel surface Long-lasting durability When fished, jig wanders in the water When sinking, attracts fish in wide circumference...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent. Erratic darting motion imitates struggling...

The Kastmaster® famous fish-catching action combined with the attraction of a surgical tubing lure is irresistible to a variety of gamefish including barracuda, bluefish, weakfish, stripers, cod and pollock.Durable latex rubber tube attached with Rosco...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural and biodegradable formula outfishes live bait in head...

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water. Precision machined Will not...

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water.The Kastmaster is machined from...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The Panic Pencil Popper's large rear rattle not only generates a loud rattling sound but acts as a weight-transfer system that ensures extreme long-distance casting even into stiff winds. The lure moves with an enticingly erratic action that pulls fish...

A top-of-the-line, topwater, walk the dog lure should always be in your fish catching line-up. The Yo-Zuri® 3DB Pencil Popper features the patented 3D internal prism that reflects light in all directions. The large single internal cadence rattle gives...

Designed with an irresistible gigantic water pushing face, the Mag Popper is a topwater lure, making it perfect for stop & go retrieves, pause / jerk / pop techniques and, of course, a fast popping retrieve. Tough and durable ABS resin...

With an incredible action unlike any other lure in its class, the TopKnock Pencil sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to walk-the-dog. This allows anglers to use different retrieves and...

Heddon® Saltwater Super Spook topwater lure has a 5 " body and boasts three super-sharp saltwater hooks and hardware. It's perfect for serious saltwater fishing. Color designed for saltwater fishing Realistic finish Topwater Heavy-duty components and...

With the extreme popularity of the Paddle Tail Shads on the Gulf Coast, and Bass Assassin’s® reputation for super soft hold fish longer plastics, they knew the Sea Shad would be a winner. When rigged with a 1/16 oz. to 1/4 oz. jighead, and bounced...

Designed to be fished in shallow water, the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see...

A dream to cast on inshore tackle, this simple Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. It features multiple rattle chambers for extra sound and vibration. Holographic, hard body lure Pre-rigged...

Chug Norris is designed to be the ultimate popper! It represents maximum action for minimum effort when popping offshore, and has a shape that allows amazing walk-the-dog action when worked slow across the surface. The ultra-deep cup face design is round...

The DTX Minnow represents the pinnacle of saltwater hardbait trolling lures. It's been proven to troll faster, dive deeper and always run straight. The Nomad Designed Autotune tow point and bib system means this lure just keeps swimming deep, straight...

Chug Norris is designed to be the ultimate popper! It represents maximum action for minimum effort when popping offshore, and has a shape that allows amazing walk-the-dog action when worked slow across the surface. The ultra-deep cup face design is round...

Yo-Zuri's® all-new weight transfer system was rigorously designed to help the Hydro Minnow LC cast like a bullet even into a stiff headwind, allowing the angler to remain far enough away from predatory fish to remain stealthy. Tough and durable...