Baits

Heddon® Saltwater Super Spook topwater lure has a 5 " body and boasts three super-sharp saltwater hooks and hardware. It's perfect for serious saltwater fishing. Color designed for saltwater fishing Realistic finish Topwater Heavy-duty components and...

With the extreme popularity of the Paddle Tail Shads on the Gulf Coast, and Bass Assassin’s® reputation for super soft hold fish longer plastics, they knew the Sea Shad would be a winner. When rigged with a 1/16 oz. to 1/4 oz. jighead, and bounced...

Designed to be fished in shallow water, the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri’s® patented 3D prism finish sends out flashes of light which fish can see...

A dream to cast on inshore tackle, this simple Popper has been carefully tuned to present the perfect pop and sputter action with minimal effort. It features multiple rattle chambers for extra sound and vibration. Holographic, hard body lure Pre-rigged...

Chug Norris is designed to be the ultimate popper! It represents maximum action for minimum effort when popping offshore, and has a shape that allows amazing walk-the-dog action when worked slow across the surface. The ultra-deep cup face design is round...

The DTX Minnow represents the pinnacle of saltwater hardbait trolling lures. It's been proven to troll faster, dive deeper and always run straight. The Nomad Designed Autotune tow point and bib system means this lure just keeps swimming deep, straight...

Chug Norris is designed to be the ultimate popper! It represents maximum action for minimum effort when popping offshore, and has a shape that allows amazing walk-the-dog action when worked slow across the surface. The ultra-deep cup face design is round...

Daddy Mac® provides superior, quality fishing lures geared towards saltwater fishermen. Jointed body Life-like swimming Red 3D eyes Stainless ring Reflective finish Great for casting and jigging

Yo-Zuri's® all-new weight transfer system was rigorously designed to help the Hydro Minnow LC cast like a bullet even into a stiff headwind, allowing the angler to remain far enough away from predatory fish to remain stealthy. Tough and durable...

The Whopper Plopper 130® can run at a crawl so super slow you can't hear the tail, only the tiny glass beads that sizzle inside as the head shakes back and forth with each rotation of the tail. Or, you can speed it up and it throws water like a swamp...

From small trout in lakes and streams, to ice fishing perch and walleye, this lure will do the job.The Standard Casting Lure has an unbeatable action when retrieved at slow to medium speeds. Its hand painted eye makes it look alive, and the action makes...

This style of Deadly Dick® is becoming more and more popular for big lake trout and pike. Vary the speed of retrieval to create the action you desire and the fish won't say no. Made of solid brass, then nickel plated for a shiny, bright finish Nickel...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster bars, dock lights, bridge...

Shimano's® unique Jet Boost™ technology within the Current Sniper™ Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water...

Featuring a sand eel-like slim shape design, Shimano's® Current Sniper™ sinking stickbait offers exceptional casting distance from their unique Jet Boost™ technology. By allowing the internal weight to slide back during the cast and then...

Designed by Fishing Hall of Fame inductee, Bill Siemantel, and built by Spro®, the 6" is a more compact model its hugely successful brother, the 8" BBZ-1 Trout .They say size maters - and sometimes that size needs to be smaller. Largemouth, snook, reds...

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. It's fished with a fast, steady retrieve that results in a strong rolling and wobbling...

This topwater bait features an exclusive design that radically alters the action of the lure. A V-Rap® body design, combined with tail-weighted balance, allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line...

This heavy-duty, high speed trolling lure is built for battling large predators. The translucent body, internal scale pattern, flash foil and distinct high-frequency rattle combine to create attraction like no other. Heavy-duty through wire construction...

This plug is most effective when cast in the current and immediately jump start with a moderate jerk of the rod tip to get the plug to bite and start its decent. Follow with a slow steady retrieve as the plug works from side to side for about ten to...