Baits

For large coho when casting from shore, to huge tuna in open water, this lure will do the job. The Standard Casting Lure has an unbeatable action when retrieved at slow to medium speeds. Its hand painted eye makes it look alive, and the action makes it...

This lure is excellent for surf casting, deep jigging while drift fishing, and even trolling. It's very popular along the east coast of the the USA for striped bass and bluefish. Vary the speed of retrieval to create the action you desire and the fish...

Bill Hurley's Tuna Bomb features a strong, 10/0 hook for a secure hook set. Trolling or casting Swims hook up Perfectly balanced 4XXXX Gamakatsu® hook Made in USA

Lunker City's® SwimFish® brings a true baitfish profile, and wide, swaying, wobbling, swimming action to the world of swim bait fishing. Equally at home Texposed on a weighted hook to work the shallows or probing the depths on a jighead, the SwimFish...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.Each bait has a...

Berkley® Gulp!® Alive!® is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy, in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use.Ideal replacement for...

Big Slug-Gos® on tandem hook rigs have become the hot setup for cow sized striped bass along the northeast coastline in recent years. But pike and musky fishermen know a good thing when they see it, as do big bass specialists fishing for giant...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast, and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

This is a top end lure made for the angler that is out to land the most, and the biggest, fish. Polished heavy-gauge stainless steel surface Long-lasting durability When fished, jig wanders in the water When sinking, attracts fish in wide circumference...

Berkley® Gulp!® looks alive, feels alive, and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent. Erratic darting motion imitates struggling...

The Kastmaster® famous fish-catching action combined with the attraction of a surgical tubing lure is irresistible to a variety of gamefish including barracuda, bluefish, weakfish, stripers, cod and pollock.Durable latex rubber tube attached with Rosco...

Gulp!® has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural and biodegradable formula outfishes live bait in head...

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water. Precision machined Will not...

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water.The Kastmaster is machined from...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The Panic Pencil Popper's large rear rattle not only generates a loud rattling sound but acts as a weight-transfer system that ensures extreme long-distance casting even into stiff winds. The lure moves with an enticingly erratic action that pulls fish...

A top-of-the-line, topwater, walk the dog lure should always be in your fish catching line-up. The Yo-Zuri® 3DB Pencil Popper features the patented 3D internal prism that reflects light in all directions. The large single internal cadence rattle gives...

Designed with an irresistible gigantic water pushing face, the Mag Popper is a topwater lure, making it perfect for stop & go retrieves, pause / jerk / pop techniques and, of course, a fast popping retrieve. Tough and durable ABS resin...

With an incredible action unlike any other lure in its class, the TopKnock Pencil sits flat on top of the water instead of the tail pointing down, which makes it incredibly easy to walk-the-dog. This allows anglers to use different retrieves and...