Freshwater Fishing

The Supernato is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water, and that also works at a variety of depths (depending on...

If you fish deep lakes, river pools or fast water you owe it to yourself to try the Mepps® XD® (Xtra Deep). Every XD features a precision, solid brass fulcrum bead between the blade and body allowing the blade to spin at any retrieve speed. It also...

Here is a fishing lure so revolutionary it allows spinner fishermen to match the hatch. From its fluttering, veined, lifelike wing to its expertly finished segmented body, the Mepps® Thunder Bug looks like a bug, acts like a bug, and, to panfish and...

Here is a fishing lure so revolutionary it allows spinner anglers to match the hatch.From its fluttering, veined, lifelike wing to its expertly finished segmented body, the Mepps® Thunder Bug looks and acts like a bug.Computer-age finishResists chipping...

The Black Fury with a plain treble hook is one of the great all-time Mepps® spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths.Excellent in low light - early morning,...

Virtually snagless, these lightweight single-hook Mepps® are ideal for both the trout and panfish enthusiast. For great fishing action, work weed beds, submerged timber, rip-rap, undercut banks, and just about any other cover where fish hang out. Use...

The Mepps® Aglia Streamer combines the vibration and flash of the classic Mepps Aglia blade with the subtle and lifelike swimming action of a hand-tied streamer. It makes the ideal presentation for the stream, river or lake angler fishing for trout,...

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: popping and walking the dog.Designed for castabilityRealistic finishFish-like eyesXCalibur rotating treble hooksSuggested use: Bass

The Mepps® Aglia® spinner is the original French spinner. It is the world's #1 lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Aglia is extremely popular with fishermen world-wide because it will catch just about any...

The Mepps® Aglia® spinner is the original French spinner. It is the world's #1 lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Aglia is extremely popular with fishermen world-wide because it will catch just about any...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

These little spinners are ideal for ultra lite spinning tackle or your favorite fly rod. For great fishing action, work weed beds, submerged timber, rip-rap, undercut banks, and just about any other cover where fish hang out. Dressed with a classic...

Replicating a juvenile Sunfish, pushed to the surface by predatory fish, LiveTarget's® Sunfish is ideal for targeting bass and Northern pike thanks to a custom double hook made for high hook-up rations. The weedless design makes it ideal for dropping...

The Aglia® Long is a deep running spinner with a willow leaf blade. The blade hugs the body of the spinner during retrieve, allowing it to stay in deep pockets long enough to attract a wide variety of fish. Swedish Sandvic stainless steel shaft Rust-...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

The Mepps® Aglia® Longs are deep running spinners with a willow leaf blade. The blade hugs the body of the spinner during retrieve, allowing it to stay in deep pockets long enough to attract a wide variety of fish.Swedish Sandvic stainless steel...

The WildEye® Live series is the most realistic series of baits available.The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

For the best swimming action use a steady retrieve, but vary your speed to figure out what the fish want. This minnow is rigged with a VMC® needle point hook. It has a tough yet soft outer body, a holographic swimmin' flash foil for added attraction,...

The Hollow Body Field Mouse is perfect for bass and pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of lily pads and grass mats. The intricate life-like details make this...

Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-size stripers - in fresh and salt water.The Kastmaster is machined from...