Freshwater Fishing

The Heddon® Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and...

The X-Rap® is all about the action. It's the perfect size and three-dimensional shape of a minnow. The prominent scales and the lateral line on the fuselage capture and flash light like a beacon...

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and...

The Heddon® Torpedo has been one of the world's top-selling, top-producing topwater lures for generations. The Torpedo's aerodynamic shape, along with its balance and weight, allows anglers to cast...

With all the swimming action of the original Shad Rap®, the Rapala® Shallow Shad Rap® is ideal for fishing skinny water. It excels at working the top few feet of water column. Whether you are...

The Senko is a staple in the fishing world. The original soft-plastic stickbait, the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the...

The original Spit'n Image set the world on fire in 1997!This lure is the spitting image of a fleeing shad. Unique walking actionMoves from side-to-side when retrievedTail sits low in the water when...

When the Rapala® design team created the Shad Rap®, they had been searching for the best crankbait around - one that would closely resemble bait fish the world over, cast like a bullet, work at a...

This versatile bait that can be used as a spinnerbait or jig trailer. Package of 20Fish on a jighead or Texas-riggedCompelling baitfish imitatorGreat for attracting bass Package of 20 weight: 0.25 lb...

With its unique loud popping, cupped plastic lip, and its balsa wood body, the Skitter Pop® can be fished in a variety of methods when fish are surface feeding.Freshwater lureDurable and reliableSP05...

The Dardevle® spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Will not corrode Clear lacquer...

The Double Tail Grub provides a realistic crawfish imitation. The tail is a bit heavier, with a wedge at the body juncture, forcing it to stay separated in a dinner-signaling, claw-waving, defensive...

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform, and in tune with nature. The secret of sound, combined with...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Wiggling /...

There goes your relaxing day on the lake. Many anglers have discovered the effectiveness of the rattling, suspending Jointed Shad Rap®. This plastic version of the legendary Shad Rap is more than...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or...

The Baby Blue Eyes looks like a gourmet meal for hungry bass and walleyes.Three pack consists on one rigged lure and two soft bait bodiesPerfectly balancedRealistic head Bulging blue eyesLife-like...

With its slight exaggeration of Rapala's® unique baitfish-in-distress behavior, the Jointed® gets the undivided attention of otherwise uninterested gamefish. This articulated, or broken back, lure...

This weedless spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Weedless hook design Will not...

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it...