Freshwater Fishing

The One Knocker® Spook® thumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long...

The Rage Tail™ Rage Chunk has a unique and exclusive tail design and is engineered like no other soft plastic bait. It's designed with a specific purpose and uses customized hi-grade plastics for...

The Heddon® Zara Puppy is a smaller version of the Zara Spook. Topwater lure Plump profile Two treble hooks Suggested use: Bass

In the world of trout fishing, if there ever was a lure to be called America's Lure, it may very well be the Super Duper.Same great features as the Super Duper, but in a larger sizeUnconventional U...

This lure has a tough, yet soft, outer body to give it the feel that matches the life-like swimming action and internal weights for ideal swimming action and long casting. Paired with holographic...

The Oneten+2™ delivers the Oneten's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12 ft. range on 12 lb. fluoro, the Oneten+2 showcases the...

The Yumbrella® Rig is the most advanced multi-lure on the planet. This silent version of the five-wire rig is part of the Bait School Technology phenomenon. Rig wire arms with jig heads and...

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today...

The Plow Jockey® is designed and scented especially for bass. It remains soft and flexible for great action.Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise Scented...

This natural plastic, pre-rigged, life-like worm draws fish from all directions and has tail-end hooking power! Pre-rigged plastic wormThree #6 Mustad® hooksBuilt-in fish catching scent - Anise...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait.There's nothing like fishing the weeds and slop, and nothing like the surprise and violence of a big bass crashing...

The Mini 1/4 oz. blade bait is made from durable stainless steel with a molded lead weight and features two VMC® Permasteel coated hooks. Cast it out over flats and let it fall to the bottom. Work it...

The Rippin' Rap® features a lipless, deep belly profile designed to crank, swim, and rip. With its skinny sides this bait flutters on the drop and provides hard vibrating action on fast or slow...

This USA-made kit includes six top performing spinning lures.Kit includes:Kastmaster - 1/12 oz.Kastmaster - 1/8 oz.Little Cleo - 1/8 oz.Phoebe - 1/8 oz.Kamlooper - 1/8 oz.Fiord spoon - 1/8 oz.

Starting in a tail down position, its arched body shape sets the lure up for a large kerplunk-pop and splash with every snap. Even the slightest tug, and the X-Pop comes to life.The X-Rap has a...

The Winnie is named after the trout and salmon waters of Lake Winnipesauke in New Hampshire. This style of lure has proven itself very effective in trout waters. The Winnie is a 2-3/4" willow leaf,...

The Thomas® Canduit has been an angler favorite for nearly 50 years. A medium stop-and-go retrieve with an occasional twitch of the rod tip will really draw hard strikes.Wobbler-type spoonSolid brass...

The Thomas Little Tiger® minnow is a baitfish imitator second to none! Jewelry quality two-tone coloration Engraved half-scale pattern Highly reflective flash Treble hook Popular for ice...

The Thomas® E.P. Spoon® is the personal favorite of the company's president. He has taken everything from bluegill to northern pike on this deadly wobbler, but it is most effective as a killer trout...

Gitzit® tubes are excellent for fishing clear or muddy water and can be used in all seasons. You cannot always feel the bite - often fish will take it on the fall. Gitzit fishermen who are line...