Freshwater Fishing

From the company that brought anglers the Jitterbug™ and the Hula Popper™, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant buzzbait retrieve,...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait. The Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit-windy days, thick slop and finicky fish that have...

The Booyah® Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest frog-walking action in open water and a nice finesse scooting action over the slop. Its flow-thru design drains the lure...

Weightlessly gliding left and right across the surface, the LiveTarget® frog has all the attributes to attract big fish. Anatomical accuracy, detailed color and effortless action make this a first to the market, elevating the thrill of topwater fishing...

The Thomas® Cyclone has been an angler favorite in the world-famous trout waters of the American west for 50 years. It is extremely effective for trout, and many other types of game fish, in any freshwater. Wobbler-type spoon Solid brass construction...

The Fighting Fish is a highly effective lightweight spoon lure for all types of game fish, especially trout.Quality constructionHighly reflective plated and embossed scale pattern surfaceSuggested use: Trout, GamefishMade in USA

The KVD Jerkbait has the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickel hooks for that action that only a KVD Jerkbait can give. Jerk on slack...

Panther Martin's® classic patterns are time tested lures that are deadly on stream and lake trout.Unique shaft through blade design creates easy and fast spinning actionConvex / concave blades send out sonic vibrations that are irresistible to fishHeavy...

The 3DS Minnow is a tournament-level hard bait that has a tight wiggle action when fished with a straight retrieve. This flat-sided bait, when fished in a twitch-pause-retrieve style, produces an erratic action unlike any other jerkbait. Its molded-in...

The all silver and all gold, with barrel shaped bodies, are truly effective on many species of fish. The dressed tail adds extra bulk and color attraction.Unique shaft through blade design creates easy and fast spinning actionConvex / concave blades send...

The Regulars are Panther Martin's® most popular sonic spinners. The extraordinary fish catching ability of these lures has been proven time after time over the 50 years they have been selling them. Each and every year fisherman report catch after catch...

This is not a quick copy - it is the Charlie Helin original. For over 50 years the versatile FlatFish® has been around and catching fish with its one-of-a-kind swimming action.This FlatFish is a shallow to medium diving plug designed to catch a wide...

Since the 1950's Worden's® original Rooster Tail has been and still is one of the most productive spinners around. Pulsating hackle tail Attractive spinning action Red hook Suggested use: Gamefish

The LiveTarget® Yellow Perch is a deadly tool for targeting most freshwater gamefish. All models are built with a strategic internal weight transfer system which also acts as an attractive low frequency rattle. Seasoned anglers will value the added...

The Mepps® Aglia® Trout Pocket Pac features three #1 Mepps spinners. It takes the guesswork out of selecting the right lure for trout. Aglias are extremely effective under a wide variety of fishing conditions. This is just one reason the Aglia, the...

So detailed and realistic, the LiveTarget® Rainbow Smelt will soon have hard core bass and walleye anglers pumping with adrenaline. The ultimate stick bait, this tool has it all - weight transfer system, rattle chamber, suspension capabilities, speed...

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala® introduced the effective CountDown® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any...

The Comet Mino is one of Mepps® most popular lures. It will catch just about any fish that swims. Bassmaster magazine named the Comet Mino one of the 1ten best bass lures of all time!Carefully airbrushed to ensure realismErratic swimming actionAppears to...

Escape Little Twin™ is a sized down Escape Twin™. It inherits the same reaction bite enticing sharp action and big fish attracting volume. Technically it is downsized, but the large twin paddles and 4 reverse set legs thrash around for...

The LiveTarget® Pumpkinseed performs like no other hardbait when bass, walleye and Northern pike are targeting schooling sunfish. This flat-side crankbait has an authentic profile and precise swimming action that is so accurate it is in a league of its...