Freshwater Fishing

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It's known as one of fishing's most-copied lures, but no other bait captures...

In the world of trout fishing, if there ever was a lure to be called America's Lure, t may very well be the Super Duper.Unconventional U shaped design catches water and creates a swimming actionGame...

If you were limited to only one crankbait, you'd do well making it a Model A Bomber®. A staple of avid fishermen for decades, it truly is a go-to lure. Timeless design Excellent multi-species...

This lure possesses both incredible darting action and casts like a bullet!Package of tenMimics the shape of a small shad and crawdad or a young panfishShort and fatWeight and shape causes a quicker...

The Bomber® Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming...

For more than 60 years anglers have testified that the Arbogast® Hula Popper, with its pulsating skirt, is their insurance when all else fails - morning, noon, and night. Hula Poppers are deadly...

The Super Fluke is a spectacular bait. Rig it without a weight, and twitch or soft jerk it on the surface. Let it slowly fall to a few feet deep, and repeat. Package of 10 Salty Split tail Rig with...

The Arbogast® Jitterbug is not only one of the most respected topwater lures for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for...

The Heddon® Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic, slack-line retrieve that makes the...

Well respected as the topwater lure for night fishing, the Arbogast® Jitterbug has proven its power to ignite explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at...

The Heddon® Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Its perfectly tuned metal wings slash from side-to-side to...

Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the most action packed topwater lure available today...

Zoom® soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition and these lizards are no exception. The secret is in the...

The Heddon® Moss Boss is indeed the boss when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. Glides easily over and through the heaviest of...

The elongated thin-blade design of the Needlefish makes it a top performer for trout trolling at all speeds. Hyperactive in nature, the addition of the metal flipper tail adds a small touch of...

The Gary Yamamoto 5" Double Tail Hula Grub can be worked on a jighead or rigged Texas-style. Package of ten Triggers quick and instant strikes from active fish Grabs attention of cruising fish Made...

The Heddon® Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and...

The X-Rap® is all about the action. It's the perfect size and three-dimensional shape of a minnow. The prominent scales and the lateral line on the fuselage capture and flash light like a beacon...

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and...