Freshwater Fishing

The new hammered pattern blade with its super luminous reflective flash, unique color pattern, and all the traditionally proven features of Panther Martin® classic spinners, make this lure a must...

Strike King's® Perfect Plastics are some of the softest, saltiest plastic lures ever produced and feature Strike King's exclusive, patent pending coffee scent. Coffee adds to the appeal as it masks...

The latest Yamamoto® crawdad bait has huge round claws that act like swimbait tails and actually paddle when you swim the bait. It's also the only craw with a built in rattle chamber that's big...

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. Iconic is an understatement - the Senko has spawned thousands of...

The Mepps® Aglia® Long Minos are deep running spinners with a willow leaf blade. The blade hugs the body of the spinner during retrieve, allowing it to stay in deep pockets long enough to attract a...

The folks at Yamamoto® love their creature baits, so when anglers asked for one with a little more tail action, in addition to a bulky body, they crafted the Cowboy. Package of seven Wide profile...

The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter...

Though evasive in action, this classic Rapala® minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they...

This compact lure just feels right in your hand. Add water, and it comes alive! Agile, nimble and responsive, describe this cutting evasive action, no other crankbait compares. Baitfish skitter and...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream...

The BX™ Series of lures from Rapala® combine the lively, responsive action their balsa lures offer with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream...

Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2" in length but produces fish in a big way. It's a slow-sinking, underwater walking lure, sashaying...

For the ultimate action out on the lake, make sure you're fishing with Booyah® Bait. The Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to...

The Booyah® Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest frog-walking action in open water and a nice finesse scooting action...

Weightlessly gliding left and right across the surface, the LiveTarget® frog has all the attributes to attract big fish. Anatomical accuracy, detailed color and effortless action make this a first...

The Thomas® Cyclone has been an angler favorite in the world-famous trout waters of the American west for 50 years. It is extremely effective for trout, and many other types of game fish, in any...

The Fighting Fish is a highly effective lightweight spoon lure for all types of game fish, especially trout.Quality constructionHighly reflective plated and embossed scale pattern surfaceSuggested...

Panther Martin's® classic patterns are time tested lures that are deadly on stream and lake trout.Unique shaft through blade design creates easy and fast spinning actionConvex / concave blades send...

The 3DS Minnow is a tournament-level hard bait that has a tight wiggle action when fished with a straight retrieve. This flat-sided bait, when fished in a twitch-pause-retrieve style, produces an...

The all silver and all gold, with barrel shaped bodies, are truly effective on many species of fish. The dressed tail adds extra bulk and color attraction.Unique shaft through blade design creates...