Heddon Spit'n Image Lure

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: popping and walking the dog.Designed for castabilityRealistic finishFish-like eyesXCalibur rotating treble...

Heddon® adds a new twist to its classic line - the Swim’n Image™. Shallow-running crankbait resembles 3" threadfin shadWide wobbleSwims where many other lures can'tHighly snaglessParticularly...

The Sonar is Heddon's® adjustable-action lure. Its unique line-tie holes allow anglers to adjust the lure's action to match the fishing situation. Whether cast, trolled or jigged through the ice,...

The Heddon® Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Its perfectly tuned metal wings slash from side-to-side to...

The Heddon® Zara Puppy is a smaller version of the Zara Spook. Topwater lure Plump profile Two treble hooks Suggested use: Bass