Baits

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusion 19™ hook makes the Power Vibe a better choice for bottom, near bottom and weedier situations than...

The Berkley® PowerBait® Chop Block is a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

The Megabass® Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the toughest slick-calm conditions. Featuring Megabass’ original Side Stepping Balancer...

The Z-2’s high-pitch action and relentless bulldog style of bottom contact is ideal for the mid-range and large transition areas. The Z-2 dives to 6 ft. - no small feat given it’s diminutive size and weight - and allows for longer, more...

The GH51 Humpback is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth casts, flickering falls and stable swimming through everything the toughest mountain streams can bring. Despite...

The tail-weighted, fast sinking GH46 Humpback trout minnow is built to dominate tough, technical streams and fast current. Despite its diminutive size, the tall body gives off outsized flash to bring discerning trout to the table. The GH46’s heavy...

An embodiment of next-gen Japanese finesse, the Karashi rolls four irresistible techniques into one bite-sized offering: I-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait-busting panic action. With incredible application range,...

The Haze-ST is engineered to elevate strike responses from cruising, mid-column neutral fish - exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites must...

The Spark Shad 4" is a hand-poured paddle-tail with a hull-design that increases linear stability. With an extremely sensitive tail designed to produce natural high-frequency vibrations even at slow retrieve speeds, the Spark Shad will keep fish...

The long-awaited, bottom-scuttling stealth craw has arrived. Sleeper Craw harnesses the revolutionary performance of the Sleeper series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of...

This versatile lipless crankbait is ideal for casting, ripping through cover, or jigging off bottom. The Snare's slender profile is belly weighted for long casts and a stable swimming action on the fall. Its internal rattles and tight vibrating action at...

Classic Rapala® wounded-minnow action, durable plastic body construction, and loud rattles make the Harvest Shad ideal for targeting your favorite gamefish in any situation.Durable plastic body and lip designRattling floating on pauseTight wounded-minnow...

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body and balanced weight ensure long casts and a steady retrieve, while the built-in...

When a bigger profile is required for finesse applications, the Salted NedRoll™ is the perfect snack.Extremely durable, super TPE materialPerfect for finesse situationsExtra salt and scent provide more natural presentation on drop shot or Ned...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

The Swag™ LT Swimbait combines a wide, stable swim action with a versatile over/under Line-Through (LT) harness for dorsal or belly hook rigging. Built from 10X Tough ElaZtech®, it slides up the line on hookset to prevent thrown hooks. Features...

The Fuzzy TRD™ adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits.Package of 4Designed for Ned, Neko, dropshot or weighted wacky riggingImitates...

The Z-Man® Fuzzy NuggetZ™ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech® body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver...

The Guppy is perfect for imitating shad in shallow water such as the 4-6 foot range. This little Fat Free is downsized but still packs a punch with the classic action the brand is known for. It's perfect for ripping through shallow grass or beating the...