Baits

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike texture and painting, this rat is ready to draw the attention of shallow water bass looking for a full meat...

The Bucca® Baby Bull Gill is the newest collaboration between the two brands, a carefully crafted swimbait ready to make waves. The slow sinking, multi-jointed lure is constructed of ABS plastic compared to Mike's resin poured original. The Baby Bull...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into this three-joint swimbait at an amazing price. This downsized...

The Bucca® Brand Trick Shad has long been a best-seller. Now it's expanding size offerings. The new 4" Trick Shad is all anglers expect from a Trick Shad - just in a smaller size.The Bucca Brand 6" Trick Shad, designed by renowned swimbait creator Mike...

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then. You can also give it more action by walking the dog...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks...

The Rebel® Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an old-style rattle that creates a loud and distinctive call to beckon fish from a distance.Slender minnow-like...

Strike King's® Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic...

The Strike King® Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of...

The Strike King® Clickin' Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle chamber, this lure produces an unparalleled knocking...

Inspired by Z-Man's® renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets.Bulletproof 10X Tough ElaZtech® constructionPaddle-tail...

Due to the overwhelming requests from Yamamoto® professional anglers as well as their dedicated customers, Gary Yamamoto is excited to introduce the brand-new Oki worm.Oki means long sword in Japanese, and that is exactly what this worm will remind you...

The Yamamoto® Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a unique shaky worm action, while the redesigned head makes...

The Yamatanuki just got fuzzy. The ultimate heavy plastic bait has joined the fuzzy bait family, now threaded with strands of fine skirt material to create a totally new profile and action. Just as much as it catches your eye, it also catches fish...

The Fat Shad Shape Worm is a larger offering of a Yamamoto® staple. Still featuring the same proven Shad Shape Worm design, this version provides a fatter body construction that makes it perfect for drop shotting, on a jighead, or as a scrounger trailer...

The 3.25" Slinko from Yamamoto® is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger predecessor so unique, this lure produces in multiples applications, ranging from Ned rigs to Carolina...

The Glide 178 Lip lets you fish with a swimbait even in windy or cloudy water conditions. The lip gives the lure a nervous and erratic movement, making it more attractive and driving all predators crazy. It has two quality treble hooks, chemically...

The Glide Bait 130 Dying is designed to mimic the movements of a dying fish. Depending on the way in which it is retrieved, thanks to the hyper-realistic movement, it will take on an unpredictable swimming pattern which will stimulate the aggression of...

A hybrid bait developed by Molix®, the Supernato Frog R was conceived by exploiting the hydrodynamics and the buoyancy of the realistic body of a classic frog bait. The double tail made of a high density mixture creates high frequency vibrations. The two...