Baits

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest-growing profiles with Berkley’s® proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers the difference that matters...

The Pocket Squid soft bait is a limited-edition finesse squid imitation built for picky stripers keyed in on micro squid. Featuring Hogy's® durable Imitator Softbait plastic blend, long-casting aerodynamic body, natural squid profile, and Soft Circle...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime, they're proven...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid Release PowerBait® MaxScent Slime, they're proven...

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike texture and painting, this rat is ready to draw the attention of shallow water bass looking for a full meat...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into this three-joint swimbait at an amazing price. This downsized...

The Bucca® Brand Trick Shad has long been a best-seller. Now it's expanding size offerings. The new 4" Trick Shad is all anglers expect from a Trick Shad - just in a smaller size.The Bucca Brand 6" Trick Shad, designed by renowned swimbait creator Mike...

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then. You can also give it more action by walking the dog...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks...

The Rebel® Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an old-style rattle that creates a loud and distinctive call to beckon fish from a distance.Slender minnow-like...

Strike King's® Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic...

The Strike King® Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glidebait performs flawlessly across a range of...

The Strike King® Clickin' Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle chamber, this lure produces an unparalleled knocking...

Karashi 80 brings the genre-defying performance of the 59mm original to a harder-hitting middleweight size, expanding its deadly reach to a new class of targets. Harnessing Yuki Ito’s hard won hydrodynamic expertise, Karashi unleashes bait-busting...

Inspired by Z-Man's® renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets.Bulletproof 10X Tough ElaZtech® constructionPaddle-tail...

Due to the overwhelming requests from Yamamoto® professional anglers as well as their dedicated customers, Gary Yamamoto is excited to introduce the brand-new Oki worm.Oki means long sword in Japanese, and that is exactly what this worm will remind you...

The Yamamoto® Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a unique shaky worm action, while the redesigned head makes...

The Yamamoto® Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

The Yamatanuki just got fuzzy. The ultimate heavy plastic bait has joined the fuzzy bait family, now threaded with strands of fine skirt material to create a totally new profile and action. Just as much as it catches your eye, it also catches fish...