Baits

The Strike King® MachShad is a slow-sinking, multi-jointed swimbait designed to deliver incredibly lifelike swimming action at any retrieve speed. Built with a sound chamber that produces a powerful...

The MaxScent® ‘Moeba infects one of tournament bass fishing’s fastest-growing profiles with Berkley’s® proven lab rooted advantages. While others stop at visual appeal, the MaxScent ‘Moeba delivers...

The Pocket Squid soft bait is a limited-edition finesse squid imitation built for picky stripers keyed in on micro squid. Featuring Hogy's® durable Imitator Softbait plastic blend, long-casting...

The Craw Flex is a small craw that perfectly combines the details and the functionalities. It is made of a new Molix Formula™ developed by Molix®. An extremely soft and flexible floating compound,...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid...

Lab Series™ was created by Berkley® scientists to trigger bites via the four primary proven feeding stimuli: Color. Action. Scent. Taste. Small-batch poured and coated with new water-activated Rapid...

Here's the lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of this lure broke boundaries and was the first...

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike texture and painting, this rat is ready to draw the...

The Bucca® Brand Trick Shad has long been a best-seller. Now it's expanding size offerings. The new 4" Trick Shad is all anglers expect from a Trick Shad - just in a smaller size.The Bucca Brand 6"...

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft...

Strike King's® Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity...

The Strike King® Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this...

The Strike King® Clickin' Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle...

Karashi 80 brings the genre-defying performance of the 59mm original to a harder-hitting middleweight size, expanding its deadly reach to a new class of targets. Harnessing Yuki Ito’s hard won...

Inspired by Z-Man's® renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets...

Due to the overwhelming requests from Yamamoto® professional anglers as well as their dedicated customers, Gary Yamamoto is excited to introduce the brand-new Oki worm.Oki means long sword in...

The Yamamoto® Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a...

The Yamamoto® Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very...