Baits

This upgraded version of the SP Minnow is purpose designed for the harshest fishing environments, long distance casting, and big fish. With a wire-through design and beefy trebles, anglers can...

Here's the lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of this lure broke boundaries and was the first...

With the 8" Paddle Tail, the folks at NLBN® had one thing in mind - Big Fish, Big Bait! Designed to fish in any amount of current, the square boot will keep that bait thumping on the slowest retrieve...

The NLBN® 5" Paddle Tail is designed to be one of the most versatile big-game saltwater swimbaits you can find at 1.06 oz.Package of 3Thicker profile with very little body rollNatural, bright and...

NLBN® Paddle Tails are designed to be versatile saltwater swimbaits.Package of 5Hand poured one at a time for realistic color blendsHigh-end pigments and realistic color profilesTight tail-kicking...

RonZ® Z-Fin paddletail is a carefully engineered fish-catching machine. Interchangeable with multiple sizes of both RonZ original series and big game series jig heads, the Z-Fin offers unrivaled...

The 10" Big Game HD is the flagship of the RonZ® line. This size and series will be your favorite for targeting large tuna and other big game species. It will go the distance needed, even when cast...

This is not just another weighted soft plastic. RonZ® Lures Original Series baits are a carefully engineered two-piece system designed to provide maximum life-like action with minimal effort from the...

This moderate sinking glider is easy to fish with a simple retrieve. The plug will have a great S-like swimming action. Vary the retrieve slow to fast while twitching the rod tip every now and then...

Work the WaveJammer on the surface. It has awesome side-to-side action.Handmade wooden lureSpook style plugStainless steel through wireTop coasted with durable clear coatHeavy duty split rings and...

Needlefish quickly became legend on Block Island and surrounding areas and have landed many a big fish. They have a slow to moderate sink rate with tail downward. Retrieving the plug slowly will...

Needlefish quickly became legend on Block Island and surrounding areas and have landed many a big fish. They have a slow to moderate sink rate with tail downward. Retrieving the plug slowly will...

Needlefish quickly became legend on Block Island and surrounding areas and have landed many a big fish. They have a slow to moderate sink rate with tail downward. Retrieving the plug slowly will...

The Rebel® Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an old-style rattle that creates a loud and distinctive call to...

Using the strongest polycarbonate mixture, translucent colors and nearly unbreakable construction, the Bar Breaker Rattle Edition holds up against big toothy fish.The internal skeleton, designed by...

GoDeeP MTK® proudly announces the release of its latest product, the Bar Breaker TE. This newly redesigned lure is engineered to elevate striped bass fishing, introducing advanced features tailored...

Built upon the legendary durability and world-record producing classic Rapala® Wounded-Minnow action of the Magnum® the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be...

Stitched together from a dozen archetypes, the Franken Popper is equal parts chugger and walker, a loud caller when you need splash and a finesse glider when you don’t. Designed as the big brother to...

There's a new big saltwater walk the dog pencil taking over the market - the Yo-Zuri® Mag Pencil. Featuring their patented sled magnetic weight transfer system to ensure tail first trajectory on all...

XL is the big brother of the Albie Snax. It offers great casting distance and legendary action.Package of 6Aerodynamically shaped for great castingRealistic movementIntended to mimic variety of...