Freshwater Fishing

Great for skinny water, the Vibrax Shallow works over shallow structure or when fish are surface feeding with precise and irresistible action. Tinsel and calf tail convert the wary and a dressed tail adds size to profile and converts weary fish.Diecast...

The Thomas® Rough Rider® minnow is a baitfish imitator second to none! Slim profileHeavy gauge solid brass constructionJewelry quality two-tone colorationEmbossed half-scale pattern stamped onto the highly reflective sides to attract fish and encourage...

A laser holographic blade and body finishes create flash for this torpedo, designed to go deep.Zinc diecast and chome-plated main body30° deep-depth blade runs 4' to 5' deepStainless steel shaft3D eyeDressed tail with mixed flashing fibersExtremely...

The Thomas® Buoyant minnow is unsurpassed as one deadly trout and salmon lure! First issued a U.S. patent in 1946, the Buoyant is an erratic-action wobbler that imitates the darting motion of a frantic, fleeing baitfish. Unique shape and bendErratic...

A standard for every anglers' arsenal, the patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. With a large selection of styles and finishes to fit any situation, the...

The Thomas® Eel wiggler is one deadly little lure! It's a flashy spoon no hungry trout can resist.Bright painted or jewelry quality plated finishDouble eyesStrong treble hook sets fast and holds securelyFish at a slow rate of retrieve with stop and go...

The Blue Fox® Vibrax® Minnow Spin lure produces a tight minnow action with an in-line spinner flash.Tight minnow actionBalsa wood bodyEnticing flash from in-line spinnerExtremely sharp VMC® hook for excellent penetrationStrong hook resists...

The Speedy Shiner is a highly effective lightweight trolling spoon for all types of game fish, especially trout, landlocked salmon, and kokanee.Quality solid brass constructionStainless steel split ringsExtra-strong VMC Cone-Cut® hooks grab and...

The Supernato is a hybrid crankbait offering a whole new level of versatility. The idea was to have a crankbait that you can use inside heavy cover and thick vegetation as well as open water, and that also works at a variety of depths (depending on...

If you fish deep lakes, river pools or fast water you owe it to yourself to try the Mepps® XD® (Xtra Deep). Every XD features a precision, solid brass fulcrum bead between the blade and body allowing the blade to spin at any retrieve speed. It also...

Here is a fishing lure so revolutionary it allows spinner fishermen to match the hatch. From its fluttering, veined, lifelike wing to its expertly finished segmented body, the Mepps® Thunder Bug looks like a bug, acts like a bug, and, to panfish and...

Here is a fishing lure so revolutionary it allows spinner anglers to match the hatch.From its fluttering, veined, lifelike wing to its expertly finished segmented body, the Mepps® Thunder Bug looks and acts like a bug.Computer-age finishResists chipping...

The Black Fury with a plain treble hook is one of the great all-time Mepps® spinners. The special Black Fury blade spins closer to the body than the classic Aglia blade so it easily fishes shallow to mid-depths.Excellent in low light - early morning,...

The Mepps® Aglia Streamer combines the vibration and flash of the classic Mepps Aglia blade with the subtle and lifelike swimming action of a hand-tied streamer. It makes the ideal presentation for the stream, river or lake angler fishing for trout,...

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: popping and walking the dog.Designed for castabilityRealistic finishFish-like eyesXCalibur rotating treble hooksSuggested use: Bass

The Mepps® Aglia® spinner is the original French spinner. It is the world's #1 lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Aglia is extremely popular with fishermen world-wide because it will catch just about any...

The Mepps® Aglia® spinner is the original French spinner. It is the world's #1 lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Aglia is extremely popular with fishermen world-wide because it will catch just about any...

The WildEye® Live series is the most realistic series of baits available. The lure's internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye,...

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel® Jumpin’ Minnow. This slender topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish...

Replicating a juvenile Sunfish, pushed to the surface by predatory fish, LiveTarget's® Sunfish is ideal for targeting bass and Northern pike thanks to a custom double hook made for high hook-up rations. The weedless design makes it ideal for dropping...