Freshwater Fishing

With all the swimming action of the original Shad Rap®, the Rapala® Shallow Shad Rap® is ideal for fishing skinny water. It excels at working the top few feet of water column. Whether you are twitching, casting, or slow trolling, the Shallow Shad Rap...

The Senko is a staple in the fishing world. The original soft-plastic stickbait, the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways...

The original Spit'n Image set the world on fire in 1997!This lure is the spitting image of a fleeing shad. Unique walking actionMoves from side-to-side when retrievedTail sits low in the water when sitting stillTwo #6 rotating treble hooksSuggested use:...

When the Rapala® design team created the Shad Rap®, they had been searching for the best crankbait around - one that would closely resemble bait fish the world over, cast like a bullet, work at a variety of depths, and embody the legendary Rapala action...

This versatile bait that can be used as a spinnerbait or jig trailer. Package of 20Fish on a jighead or Texas-riggedCompelling baitfish imitatorGreat for attracting bass Package of 20 weight: 0.25 lb.Made in USA

With its unique loud popping, cupped plastic lip, and its balsa wood body, the Skitter Pop® can be fished in a variety of methods when fish are surface feeding.Freshwater lureDurable and reliableSP05 has two # 6 treble hooksSP07 has two # 5 treble...

The Dardevle® spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Will not corrode Clear lacquer sealer coating Treble hook included Width: 3/4" Suggested...

The Double Tail Grub provides a realistic crawfish imitation. The tail is a bit heavier, with a wedge at the body juncture, forcing it to stay separated in a dinner-signaling, claw-waving, defensive pincer stance. Package of 20 Fish on a jighead or...

Sound heightens curiosity in fish and triggers investigation. These lures actually produce sound frequencies that are harmonic, uniform, and in tune with nature. The secret of sound, combined with the patented Rapala® wiggle, is what makes this lure so...

The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they can reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure has been proven...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Wiggling / wobbling action Will not corrode Clear lacquer sealer...

There goes your relaxing day on the lake. Many anglers have discovered the effectiveness of the rattling, suspending Jointed Shad Rap®. This plastic version of the legendary Shad Rap is more than just a wounded minnow. The rhythmic rattles send out the...

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent. Biodegradable Longer lasting results than live bait Features...

This long casting, fast sinking spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Attention-grabbing klickers on each side of hook Wiggling / wobbling...

The Baby Blue Eyes looks like a gourmet meal for hungry bass and walleyes.Three pack consists on one rigged lure and two soft bait bodiesPerfectly balancedRealistic head Bulging blue eyesLife-like colorUse to jig, troll, or cast and retrieveHook: 1/0

With its slight exaggeration of Rapala's® unique baitfish-in-distress behavior, the Jointed® gets the undivided attention of otherwise uninterested gamefish. This articulated, or broken back, lure can be fished like the Original Floater®, top to bottom...

Berkley® Gulp!® looks alive, feels alive and tastes alive! When fishing with Gulp!, it is important to fish the bait slowly and allow the bait to do what it is intended to do, disperse scent.BiodegradableCurly swim tail creates fluid actionNatural...

This weedless spoon is the traditional go-to pike lure. Vary the retrieve speed to make this spoon dart and dive when targeting lethargic large mouth. Cast or troll Weedless hook design Will not corrode Clear lacquer sealer coating Width: 3/4" Suggested...

When the fish are feeding on minnows and shad, this lure can't be beat. You can cast it and move through the water column or troll it close to the boat. Let it settle to the bottom and then jig it vertically several times. The Paddle Fry is great for...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water.Suspending / neutral buoyancyLong-castingLoud rattlesRuns straight and trueCast or...